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# ADvance Media Inc.

## Sitemaps

- [XML Sitemap](https://advancemedia.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Future of Paid Ads for LASIK Clinics](https://advancemedia.com/the-ultimate-guide-to-the-future-of-paid-ads-for-lasik-clinics/) - Learn the future of paid ads for LASIK clinics with tips on compliance, lead gen, and platform policies to grow your practice.
- [Longevity Clinic SEO: Does It Matter Anymore?](https://advancemedia.com/an-essential-guide-to-longevity-clinic-seo-relevance-in-2026/) - Longevity Clinic SEO: Does It Matter Anymore? - Learn about Longevity clinic SEO? Does it matter anymore?
- [How to Create Hormone Therapy Ads That Convert: Social Proof!](https://advancemedia.com/how-to-create-hormone-therapy-ads-that-convert-using-social-proof/) - Why Most Hormone Therapy Ads Fail to Convert (And How Social Proof Fixes That)
- [How Can My Peptide Clinic Increase Sales and Track ROI More Efficiently?](https://advancemedia.com/how-to-increase-sales-and-track-roi-for-your-peptide-clinic/) - Learn about How can my peptide clinic increase sales and track ROI more efficiently
- [How HRT and TRT Practices are Leveraging SMS and MMS Marketing](https://advancemedia.com/the-definitive-guide-to-hrt-trt-smsmms-compliance/) - Learn how HRT and TRT practices are leveraging SMS and MMS marketing to boost patient engagement and compliance in 2026.
- [Beyond the Facelift: Smart Cross-Selling Tactics for Modern Plastic Surgeons](https://advancemedia.com/the-ultimate-guide-to-smart-cross-selling-tactics-for-plastic-surgeons/) - Learn smart cross-selling tactics for modern plastic surgeons to boost patient lifetime value and retention in 2026.
- [LASIK Marketing in 2026: Are Patients Looking for Something New?](https://advancemedia.com/lasik-marketing-2026-experts-discuss-the-future-of-patient-trends/) - Learn about LASIK marketing in 2026: are patients looking for something new?
- [The Best Places to Advertise for Peptides Online](https://advancemedia.com/the-definitive-guide-to-best-places-to-advertise-for-peptides-online/) - The Definitive Guide to Best Places to Advertise for Peptides Online - Learn about Best places to advertise for peptides online
- [Is Your Longevity Clinic Invisible? Here's Where to Start...](https://advancemedia.com/beginners-guide-to-longevity-clinic-visibility/) - Beginner's Guide to Longevity Clinic Visibility - Learn about Is your longevity clinic invisible? Here's where you start...
- [Plastic Surgeon Digital Marketing in 2026: What You Need to Know](https://advancemedia.com/plastic-surgeon-digital-marketing-2026-trends-survival-guide/) - How Has AI and Generative Engine Optimization (GEO) Changed Plastic Surgery Search? The search landscape has shifted beneath our feet.
- [Stop Wasting Budget: A Guide to LASIK Marketing ROI Tracking and Campaign Testing](https://advancemedia.com/stop-wasting-budget-a-guide-to-lasik-marketing-roi-tracking-and-campaign-testing/) - Stop wasting budget with lasik marketing funnel optimization that tracks true ROI and converts more leads into consultations.
- [What Every Orthodontic Practice Should Know About Their Sales Funnel Stages](https://advancemedia.com/the-complete-guide-to-sales-funnel-stages-for-orthodontic-practices/) - Learn what every orthodontic practice should know about their sales funnel stages to boost conversions and plug operational leaks.
- [The Ophthalmology Marketing Audit Guide to Keep Your Campaigns on Track](https://advancemedia.com/the-ophthalmology-marketing-audit-guide-to-keep-your-campaigns-on-track/) - Use this ophthalmology digital marketing audit guide to fix SEO, local search, and paid ads for your practice in 2026.
- [The Marketing Playbook for Growing Your Ophthalmology Practice in 2026 and Beyond](https://advancemedia.com/a-quick-start-guide-to-marketing-your-ophthalmology-practice-in-2026/) - Unlock the marketing playbook for growing your ophthalmology practice in 2026 with expert SEO, AI, and reputation strategies.
- [How to Increase Referrals From Your Laser Vision Correction Practice](https://advancemedia.com/in-depth-guide-to-boosting-laser-vision-correction-referrals/) - How Can You Build a Referral Engine for Your Laser Vision Correction Practice?
- [How Can My Hormone and Weight Loss Clinic Compete Against These Giant Online Companies?](https://advancemedia.com/differentiate-your-hormone-clinic-from-giant-online-competitors-101/) - How can my hormone and weight loss clinic compete against these giant online companies?
- [Are Patients Still Looking for Cosmetic Surgery on Google or Have They All Moved to LLMs and GPTs?](https://advancemedia.com/detailed-guide-to-cosmetic-surgery-search-trends-google-vs-llms/) - Are patients looking for cosmetic surgery on Google still or have they all moved to LLMs and GPTs?
- [Your 2026 Checklist For Optimal SEO (Search Everywhere Optimization)](https://advancemedia.com/your-2026-checklist-for-optimal-seo-search-everywhere-optimization/) - There was a time when SEO had a very clear definition. You picked your keywords. You optimized your pages. You built backlinks. You tried to rank as high as possible in Google. This was known as “Search Engine Optimization.” If you were number one, you won. That version of SEO is gone. Today, especially for
- [Can AI Replace My Marketing Agency?](https://advancemedia.com/can-ai-replace-my-marketing-agency/) - It is a fair question, and one that more plastic surgeons, orthodontists, LASIK surgeons, medical spas, and longevity clinics are asking every month. Before answering it directly, let’s start with full transparency: we are a marketing agency. This is not a defense of agencies as a whole. Like any industry, there are excellent firms, average
- [How to Best Incorporate AI Agents Into Your Elective or Aesthetic Practice](https://advancemedia.com/how-to-best-incorporate-ai-agents-into-your-elective-or-aesthetic-practice/) - It is hard to ignore the noise right now. AI is everywhere. Every platform, every tool, every agency pitch seems to revolve around it. And with that comes two very real reactions from practice owners. Excitement about what is possible, yet there’s a quiet concern about being left behind. Both are valid. AI is going
- [Beware: the AI Charlatans Are Here!](https://advancemedia.com/beware-the-ai-charlatans-are-here/) - Every few years, something new shows up in marketing that promises to change everything. We have seen it with SEO. Then social media. Then funnels. Then programmatic ads. Then automation. Then chatbots. Then attribution tools. Now it is AI. And like clockwork, a wave of “experts” has arrived, ready to sell the shortcut. If you
- [How Procedure‑Specific Guides Help Refractive Centers Own AEO & GEO In 2026](https://advancemedia.com/how-procedure-specific-guides-help-refractive-centers-own-aeo-geo-in-2026/) - Most refractive surgery websites still treat “LASIK,” “SMILE,” and “PRK” pages like digital brochures. At the same time, patients are asking much more specific questions into Google, Maps, and AI tools: “LASIK vs SMILE vs PRK – which is safer?” “Am I a LASIK candidate?” “Is LASIK safe long term?” “LASIK vs ICL for high
- [How Procedure‑Specific Guides Help Plastic Surgeons Own AEO & GEO In 2026](https://advancemedia.com/how-procedure-specific-guides-help-plastic-surgeons-own-aeo-geo-in-2026/) - Most plastic surgery websites still treat “Breast Augmentation,” “Tummy Tuck,” and “Rhinoplasty” pages like digital brochures. Meanwhile, patients are asking much sharper questions into Google, Maps, and AI tools: “Is breast augmentation still safe in 2026?” “How long is tummy tuck recovery week by week?” “Rhinoplasty swelling timeline photos” “Breast implants vs fat transfer 2026”
- [How Treatment‑Specific Guides Help Your Orthodontic Practice Show Up In AEO & GEO](https://advancemedia.com/how-treatment-specific-guides-help-your-orthodontic-practice-show-up-in-aeo-geo/) - Most orthodontic websites still write “Braces” and “Invisalign” pages as if Google only showed ten blue links. In 2026, parents and adult patients are asking “Invisalign vs braces,” “When should my child see an orthodontist?” and “Am I too old for braces?” into Google, Maps, and AI tools – and getting direct answers, not a
- [Why B & C Market Refractive Centers Have A Hidden Growth Advantage](https://advancemedia.com/why-b-c-market-refractive-centers-have-a-hidden-growth-advantage/) - If your refractive center isn’t in a huge metro, you might assume you’re at a disadvantage compared to the big city LASIK brands. In practice, the opposite is often true. In B and C markets, you usually face fewer sophisticated competitors and far more upside from each smart move you make in SEO, AEO (Answer
- [Why B & C Market Plastic Surgery Practices Have A Hidden Growth Advantage](https://advancemedia.com/why-b-c-market-plastic-surgery-practices-have-a-hidden-growth-advantage/) - If you run a plastic surgery practice in a mid‑sized or smaller metro, you’re probably used to hearing about what the big coastal markets are doing. The reality is different: in B and C markets, you often have less competition from highly optimized practices and far more upside from each smart move you make in
- [Why Orthodontists In B & C Markets Have A Hidden Growth Advantage](https://advancemedia.com/why-orthodontists-in-b-c-markets-have-a-hidden-growth-advantage/) - If you practice orthodontics outside of the biggest metros, it can feel like you’re “behind” the A+ and A markets. In reality, B and C markets often have a built‑in growth advantage no one talks about: fewer serious competitors who are taking SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) seriously. That makes
- [5 Questions Every Refractive Surgery Site Should Answer Above the Fold](https://advancemedia.com/5-questions-every-refractive-surgery-site-should-answer-above-the-fold/) - Most refractive surgery websites let LASIK and SMILE candidates land, scroll once, and leave with the same questions they came in with. In 2026, that’s a costly mistake. When someone lands on your site from Google, Maps, or an AI answer, they scan the top of the page and silently ask five questions. If you
- [5 Questions Every Plastic Surgery Site Should Answer Above the Fold](https://advancemedia.com/5-questions-every-plastic-surgery-site-should-answer-above-the-fold/) - Most plastic surgery websites bury the information that actually gets a serious patient to book a consultation. In 2026, you don’t have that luxury. When someone lands on your site from Google, Maps, or an AI answer, they scan the top of the page and silently ask five questions. If you don’t answer them clearly
- [5 Questions Every Orthodontic Site Should Answer Above the Fold](https://advancemedia.com/5-questions-every-orthodontic-site-should-answer-above-the-fold/) - Most orthodontic websites bury the answers that actually get a parent or adult aligner patient to take the next step. In 2026, you don’t have that luxury. When someone lands on your site, especially from Google, Maps, or an AI answer, they scan the top of the page and silently ask five questions. If you
- [The Hidden Funnel: How Patients Actually Choose a Refractive Surgeon in 2026](https://advancemedia.com/blog/the-hidden-funnel-how-patients-actually-choose-a-refractive-surgeon-in-2026/) - Most refractive surgeons still think the funnel starts when a patient calls or fills out a LASIK consultation request. By that point, they’ve already passed through 10–20 invisible touchpoints you never see. In 2026, patients considering LASIK, SMILE, PRK, and ICL build a shortlist long before they ever “become a lead.” They do it through
- [The Hidden Funnel: How Patients Actually Choose a Plastic Surgeon in 2026](https://advancemedia.com/blog/the-hidden-funnel-how-patients-actually-choose-a-plastic-surgeon-in-2026/) - Most plastic surgeons still think the funnel starts when a patient calls or fills out a consultation request. By that point, they’ve already passed through 10–20 invisible touchpoints you never see. In 2026, patients considering breast augmentation, mommy makeovers, facelifts, rhinoplasty, body contouring, and even higher-ticket nonsurgical treatments build a shortlist long before they ever
- [The Hidden Funnel: How Patients Actually Choose an Orthodontist in 2026](https://advancemedia.com/blog/the-hidden-funnel-how-patients-actually-choose-an-orthodontist-in-2026/) - Most orthodontists still think the funnel starts when the phone rings or a form comes in. By that point, your future patient has already passed through 10–20 invisible touchpoints you never see. In 2026, parents of teens and adults considering clear aligners build a shortlist long before they ever “become a lead.” They do it
- [Why "Good" SEO Is Not Enough for Orthodontic Practices Anymore](https://advancemedia.com/why-good-seo-is-not-enough-for-orthodontic-practices-anymore/) - Your orthodontic practice is showing up on page one. Your monthly SEO report looks solid. Rankings are holding, maybe even improving. And yet, when you look at your actual new patient starts over the past year, the numbers are flat or quietly declining. This is not a reflection of bad SEO. It is a reflection
- [Why "Good" SEO Is Not Enough for Plastic Surgery and Aesthetic Practices Anymore](https://advancemedia.com/why-good-seo-is-not-enough-for-plastic-surgery-and-aesthetic-practices-anymore/) - Your plastic surgery or aesthetic practice is showing up on page one. Your monthly SEO report looks solid. Rankings are holding, maybe even improving. And yet, when you look at your actual consultation bookings and procedure volume over the past year, the numbers are flat or quietly declining. This is not a reflection of bad
- [Why "Good" SEO Is Not Enough for Refractive Surgery Practices Anymore](https://advancemedia.com/why-good-seo-is-not-enough-for-refractive-surgery-practices-anymore/) - Your refractive surgery practice is showing up on page one. Your monthly SEO report looks solid. Rankings for your core terms are holding, maybe even improving. And yet, when you look at your actual consultation volume and procedure bookings over the past year, the numbers are flat or quietly declining. ​​This is not a reflection
- [Is This the Beginning of the End of Marketing Agencies?](https://advancemedia.com/blog/is-this-the-beginning-of-the-end-of-marketing-agencies/) - Let’s get something out of the way right up front. Yes, we’re a marketing agency. So if you’re reading this headline and thinking, “Are these guys… okay?” don’t worry, we are. Mostly! But the question is fair. Every week, a new AI tool seems to hit the market promising to run your ads automatically, design
- [Why Your Google Ads Report Looks Good But Your Practice Doesn’t Feel Busier](https://advancemedia.com/why-your-google-ads-report-looks-good-but-your-practice-doesnt-feel-busier/) - We’ve audited a lot of Google Ads accounts for orthodontists and plastic surgeons over the past 15-20 years. On paper, these reports often look great: high click‑through rates, “strong” conversion numbers, and reassuring cost‑per‑lead graphs. But when we ask a simple question:“Does your schedule feel busier with the right kinds of patients?” the answer is
- [SEO vs AEO vs GEO for Orthodontists: What Actually Matters in 2026](https://advancemedia.com/blog/seo-vs-aeo-vs-geo-for-orthodontists-what-actually-matters-in-2026/) - If you run an orthodontic practice, you have probably heard a lot of new acronyms lately. SEO is old news. Now people are talking about AEO and GEO, and it is hard to know what is actually worth paying attention to. The short answer: SEO is still the foundation. AEO and GEO are the next
- [SEO vs AEO vs GEO for Plastic Surgeons and Aesthetic Practices: What's Actually Different in 2026](https://advancemedia.com/blog/seo-vs-aeo-vs-geo-for-plastic-surgeons-and-aesthetic-practices-whats-actually-different-in-2026/) - If you have been in aesthetic medicine for more than a few years, you have watched the way patients find you change dramatically. The referral from a friend still matters. But today, a prospective patient is just as likely to have found you through a Google search, an AI-generated answer, or a scroll through before
- [SEO vs AEO vs GEO for Refractive Surgeons: What's Actually Different in 2026](https://advancemedia.com/blog/seo-vs-aeo-vs-geo-for-refractive-surgeons-whats-actually-different-in-2026/) - That research journey is now happening across more surfaces than ever. Google search is still central, but patients are also asking AI tools, watching YouTube explainers, reading Reddit threads, and getting answers from voice assistants. The practices that show up across all of those surfaces are the ones that will win the consultations. This article
- [How to Track AI Rankings: Is It Even Possible?](https://advancemedia.com/blog/how-to-track-ai-rankings-is-it-even-possible/) - If you have spent any time around digital marketing in the last two years, someone has almost certainly tried to sell you on "AI ranking" reports. The pitch is familiar: just like you track your position in Google search results, you can now track where your practice shows up when patients ask AI tools for
- [How to Most Effectively Use AI in 2026: What the Top Practices Are Doing](https://advancemedia.com/how-to-most-effective-use-ai-in-2026-what-the-top-practices-are-doing/) - AI is getting all the buzz right now, but what is legit and what is fluff? We weed out the do's and don'ts for elective and aesthetic practices in 2026, including plastic surgeons, orthodontists, med spas, dermatologists and more
- [Why the Google 3-Pack Matters for Orthodontists — And How ADvance MapBoost Helps You Get There](https://advancemedia.com/why-the-google-3-pack-matters-for-orthodontists/) - The Google 3-Pack: The New Battleground for Orthodontic Growth When a parent searches for “orthodontist near me,” “braces for teens,” or “Invisalign [your city],” the first thing they see is the Google 3-Pack — the map plus the top three local practices Google recommends. For orthodontists, appearing in those top three results is no longer
- [Why the Google 3-Pack Is Critical for Plastic Surgeons (and How ADvance MapBoost Helps You Win It)](https://advancemedia.com/why-the-google-3-pack-is-critical-for-plastic-surgeons/) - The Google 3-Pack: Where Aesthetic Patients Decide Who to Call When someone searches phrases like “plastic surgeon near me,” “breast augmentation [city],” “rhinoplasty surgeon,” or “facial plastic surgery [location],” Google doesn’t start with websites. It starts with a map and three local practices. That section — known as the Google 3-Pack — has become the
- [The Elective Medical Practice Guide to AEO & GEO: How to Get Your Practice Recommended by AI](https://advancemedia.com/blog/aeo-geo-guide-elective-medical-practices/) - Complete guide to AEO and GEO for plastic surgeons, orthodontists, and med spas. Learn how to make AI platforms recommend your practice by name.
- [How Your Aesthetic Practice Can Close More Leads](https://advancemedia.com/how-your-aesthetic-practice-can-close-more-leads/) - Struggling to convert leads into patients? Discover common conversion challenges facing aesthetic practices and proven solutions to close more consultations.
- [Google Performance Max Ads: Game-Changer or Scam for Aesthetic Practices?](https://advancemedia.com/google-performance-max-ads-game-changer-or-scam-for-aesthetic-practices/) - When Google first rolled out Performance Max campaigns (P Max), many aesthetic practices weren’t sure what to think. The idea of letting Google’s AI control nearly every aspect of your ads—targeting, placements, bidding—sounded powerful, but also risky. Could this new campaign type really outperform traditional search ads for plastic surgeons, med spas, dermatologists, and refractive
- [5 Things That Every Plastic Surgeon Needs In Their Ads](https://advancemedia.com/5-things-that-every-plastic-surgeon-needs-in-their-ads/) - Discover the 5 elements every plastic surgeon needs in their ads to generate qualified leads and create advertising that converts prospects into consultations.
- [How to Turn Happy Patients Into Brand Ambassadors](https://advancemedia.com/how-to-turn-happy-patients-into-brand-ambassadors/) - Learn how to transform satisfied patients into powerful brand ambassadors! Strategic reviews help you achieve maximum practice growth in aesthetic medicine.
- [Turbo Medical Marketing is Now ADvance Media!](https://advancemedia.com/blog/turbo-medical-marketing-is-now-trbo-advance/) - We're excited to announce that Turbo Medical Marketing is now ADvance Media! In the 13 years since its conception, ADvance Media grew from scratch to a multimillion-dollar agency, culminating with a spot on the Inc 5000 as one of the fastest-growing privately held companies in 2020, and then again in each year since! This is
- [How AI is Impacting Search and SEO: What Your Aesthetic Practice Needs to Know](https://advancemedia.com/blog/how-ai-is-impacting-search-and-seo-what-your-aesthetic-practice-needs-to-know/) - We’ve entered a new stage in the internet with the introduction of LLMs (Large Language Models) which AI models trained to compile, interpret and generate “human-like” language responses. ChatGPT, Gemini, Claude and Grok are just a few of the LLMs gaining popularity. How are LLMs changing the landscape of the internet? Search is shifting from
- [Email Marketing](https://advancemedia.com/blog/email-marketing/) - What is It? Email Marketing can be one of the easiest tactics for generating ROI because you’re marketing to patients who already know you (and presumably like and trust you). This makes it all the more surprising that many aesthetic practice’s miss this opportunity to email – and reactivate – old patients, as well as
- [Social Media Management](https://advancemedia.com/blog/social-media-management/) - What is It? Social media marketing provides practices the ability to showcase their brand and build valuable relationships within the various social networks. Your social presence matters, and social media allows practices to have daily interactions with their prospects and patients, increasing your reach and your brand awareness. Turbo’s Social Media Management program is focused
- [Full Google Analytic Analysis & Reporting/Strategy](https://advancemedia.com/blog/full-google-analytic-analysis-reporting-strategy/) - What is It? Google Analytics is the web’s go-to standard for tracking and analyzing a website’s traffic. By installing a tracking code on each page of your website you can monitor all activity, including traffic sources, average time on each page, the percentage of mobile users, and more. At TRBO, we take it several steps
- [Mobile Sticky Navigation Software](https://advancemedia.com/blog/mobile-sticky-navigation-software/) - What is It? Recent Google Analytics studies have shown that more than 50% of most aesthetic practice website’s are viewed over mobile devices and tablets, and we expect this number to continue to grow. Therefore, TRBO has developed our Sticky Navigation Software to help our practices more seamlessly convert those viewing the website on a
- [Cosmetic Dentists using Social Media For Their Practice](https://advancemedia.com/blog/cosmetic-dentists-social-media-effectively/) - So, I just found what I think, is a great example of how a cosmetic dentist can use video testimonials to increase business to his practice. I am going to analyze what I found on his site, and even tell you how I would make the work that he's already done, even better (and more
- [Importance of blogging for cosmetic surgeons](https://advancemedia.com/blog/importance-blogging-cosmetic-surgeons/) - Many cosmetic surgeons started their practices during the age of traditional media where the majority of their business came from referrals and advertising on TV, Radio, and in Newspapers. With the effectiveness of all of these form's of media quickly declining, the importance of the move into social media marketing is becoming unavoidable. Cosmetic Surgeons
- [SEO for Plastic Surgeons and Aesthetic Physicians](https://advancemedia.com/blog/seo-for-plastic-surgeons-aesthetic-physicians/) - Has your aesthetic practice ever been approached by an outside company for SEO services? Of course it has. These companies are everywhere! While some of them can provide your practice with good results, many are over priced, if not completely un-credible. If you've decided that online marketing, including SEO, is something you might want to
- [Importance of Review Sites for Your Cosmetic Practice](https://advancemedia.com/blog/importance-of-review-sites-for-your-cosmetic-practice/) - Every successful cosmetic surgery center should always be actively looking for patients. However, your practice should also be positioned so that patients can find you (without you having to find them). I've mentioned in a previous article the importance of SEO for your aesthetic practice. I've also touched on what you need to know to
- [Importance of a call to action on your cosmetic surgery website](https://advancemedia.com/call-to-action-cosmetic-surgery-website/) - In a previous blog post I mentioned some key elements that your practice must include when you upgrade or build a new website or blog. I want to take a mintue to elaborate on one of those elements: the "call to action." The reason that this is such an important part of any web development
- [Why your website is outdated](https://advancemedia.com/blog/why-your-website-is-outdated/) - How long ago was your website built? What kind of features does it use? Is it easy to update? These are just a few of the questions that you should be asking yourself. More importantly, what are people saying about your website? Are they finding good information? Patient testimonials? Patient before & after photos? Having
- [Is Groupon Profitable for Med Spas?](https://advancemedia.com/blog/groupon-profitable-for-med-spas/) - I recently stumbled across an article on medicalspamd.com outlining the success of Groupon and how medical spas have been using Groupon. In case you don't know about Groupon, they are a discount group buying website that offer local deals, often times up to 50+% off. Groupon has been enormously successful. In fact, they will likely
- [How to generate leads for your medical practice](https://advancemedia.com/blog/generate-leads-medical-practice/) - For any medical practice the key to success and growth is revenue. This revenue is either from recurring business or new business. In order to bring in new business, whether you're a plastic surgeon, aesthetic physician, cosmetic dentist or chiropractor, you need to generate leads. While this is no easy task, you can definitely increase
- [Cosmetic Surgeon Marketing Secrets that Plastic Surgeon Marketing Agencies Wont Tell You](https://advancemedia.com/blog/cosmetic-surgeon-marketing/) - When it comes to marketing for cosmetic surgeons, every company has their own pitch to tell you why their solution is the best, and why you should start with them. I’ll be frank with you, right now, just as always, the best plastic surgeon marketing technique is… REFERRALS! Ok, so that may be obvious, but
- [Understanding Google Analytics Part II: Traffic Sources](https://advancemedia.com/blog/understanding-google-analytics-traffic-sources/) - This is part II of a five part series discussing Google Analytics. I'll start to dig a little deeper in this blog post about traffic sources. There are 3 main categories that any traffic to your website can be sourced from: 1) Direct Traffic- The visitor directly entered your website url into browser. 2) Referral
- [Understand Google Analytics Part I: A General Overview](https://advancemedia.com/blog/understand-google-analytics-general-overview/) - This is part I of a five part series discussing Google Analytics and how you can use it to make improvements within your website, your social media marketing, and your marketing strategy in general. Before dive into Google Analytics I want to take a moment to explain the importance of having analytics installed on your website or
- [Understanding Google Analytics Part III: Visitors](https://advancemedia.com/blog/understanding-google-analytics-part-iii/) - This is part III of a five part series discussing Google Analytics. In this article I want to discuss visitors. Not just how many visitors came to the site. While that it is important, you need to be able to notice trends about what these visitors are doing. How many pages are they viewing on average? How
- [How to effectively combine online and offline marketing efforts for your practice](https://advancemedia.com/blog/effectively-combine-online-offline-marketing-efforts-practice/) - So your practice is finally ready to start using social media? Does this mean you should stop investing in your traditional marketing efforts? Of course not. Every practice needs to have an effective online and offline strategy to bring in new patients. So how do you balance both? And how can they work together? In
- [Should Doctors and Physicians Be Wary of Social Media?](https://advancemedia.com/blog/doctors-physicians-wary-social-media/) - I've had this question posed to me many times over the past year. As you know, anything that you post to the internet is likely permanent. Therefore, you need to be cognizant of your reputation online and aware of what you're putting online as well. The latter is what concerns many doctors and physicians. Not
- [Understanding Google Analytics Part IV: Content](https://advancemedia.com/blog/understanding-google-analytics-part-iv-content/) - This is part IV or a five part series about Google Analytics. In this article I'll go into more detail about the 'Content' section of Google Analytics. This section contains some repeat information, such as page views, unique views and bounce rates. Since we've already discussed these items and I won't spend too much time on them (see
- [Understanding Google Analytics Part V: Goals](https://advancemedia.com/blog/understanding-google-analytics-part-goals/) - This is the final part of our five part series about Google Analytics. In this article we'll discuss the most important section of all, goals! Goals can be set up to track a variety of different "accomplishments" on a website. Typically you'd want to set up a goal to track when someone completes your 'contact us'
- [Understanding Google Analytics Part VI (BONUS): Custom Reporting](https://advancemedia.com/blog/understanding-google-analytics-custom-reporting/) - In this "bonus" article I'll discuss the use of custom reporting within Google Analytics. The custom reporting section is very versitile, and it can be used to create a variety of reports that can be exported into an excel document, PDF, XML or CSV file. Moreover, you can set up the reporting to automatically send you a weekly
- [Medical Facebook Advertising](https://advancemedia.com/blog/medical-facebook-advertising/) - Move aside Google Adwords, Facebook advertising has arrived! For those of you who aren't familiar with Facebook advertising, it has grown exponentially over the past year. Also, given that it is much less competitive than Google Adwords, people who are using it are bidding less per click and typically paying less compared to Adwords. While
- [More Men Are Having Plastic Surgery](https://advancemedia.com/blog/men-plastic-surgery/) - According to a new report from the American Society of Plastic Surgeons, more men opted for plastic surgery in 2010 than ever before. Many speculate that this is due to a rough economy and fierce job market, forcing old men to "rejuvenate" their look. According to Dr. Haeck, MD, a Seattle plastic surgeon, “I have guys telling
- [Marketing Within Your Practice](https://advancemedia.com/blog/marketing-within-your-practice/) - As a marketing agency for medical firms TRBO constantly stresses the importance of social media, search engine optimization, having a well-structured website and a good marketing strategy. However, some of the best marketing that you can do is within your practice, literally. Some people call this type of marketing internal marketing. I think this is
- [Do Groupon Deals Violate "Splitting Laws" For Physicians?](https://advancemedia.com/blog/groupon-deals-violate-splitting-laws-for-physicians/) - I've been hearing a lot of concern from physicians lately about Groupon. Surprisingly, this concern has shifted from "Is this profitable?" to "Is this legal?" This is a very good question and a legitimate concern. Before I go into any more detail I will say that you should consult your attorney before running a Groupon campaign. The reason you
- [Should Your Medical Practice Have a Facebook Fan or Group Page](https://advancemedia.com/blog/medical-practice-facebook-fan-vs-group-page/) - Whether you're starting a new medical or aesthetic practice or you're just new to social media, it's always a good idea to have a Facebook presence. If you already have a personal Facebook account you'll want to keep that separate from your business. This begs the question, do I set up a Facebook Fan page or group
- [How to Determine a Marketing Budget for Your Medical Practice?](https://advancemedia.com/blog/determine-marketing-budget-medical-practice/) - Whether you’re starting a new medical practice, expanding on your current practice, or simply looking to bring in more new patients, at some point you’ll need to figure out a marketing budget. Every practice needs to have a marketing budget. It doesn’t matter how successful your word-of-mouth marketing has been, you need to invest in
- [How Doctors Should Handle Negative Reviews Online](https://advancemedia.com/blog/doctors-handle-negative-reviews-online/) - One common concern with doctors when it comes to social media is review sites. Many think that if they simply avoid review sites they'll avoid any bad publicity that comes from them. This is a common misconception that couldn't be further from the truth. In a previous blog post I explained the importance of being
- [Should Your Medical Practice Do Direct Mail Marketing?](https://advancemedia.com/blog/medical-practice-direct-mail-marketing/) - How do you reach out to your patients and former patients? Chances are you utilize some form of email marketing or newsletter for your practice, and hopefully, you're active on social media. These are the best online strategies to continue to stay at the forefront of your patients' minds. But what about offline marketing? TV, radio, and magazine advertising
- [Medical Blogging: Tips for Writing Quality Articles](https://advancemedia.com/blog/medical-blogging/) - When it comes to blogging, medical doctors have to take a different approach than other businesses. Patient privacy is extremely important and should never be compromised. Also, doctors and physicians need to be careful about facts and claims that they make. So does this mean that you should avoid blogging out of fear? Of course
- [Automate Your Patient Follow Up Process](https://advancemedia.com/blog/automate-patient-follow-up-process/) - If you're running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you're using some sort of scheduling software. If you're not then you seriously need to consider exactly how much time your receptionists are spending making appointment reminders and following up with patients. Patient reminder software, like the popular Smile Reminder,
- [How Cosmetic Practices Can Effectively Use Groupon](https://advancemedia.com/blog/cosmetic-practices-effectively-use-groupon/) - There are many things that your practice needs to consider before investing in Groupon, Living Social or any other group discount website. Let me preface this article by informing you that TRBO will be hosting a webinar about this topic on Wednesday July 13th from 8-9pm EST. In this article I want to highlight things you
- [How to Generate More Reviews Online](https://advancemedia.com/blog/generate-reviews-online/) - If you aren't already aware, reviews matter. Now more than ever, with information and internet access so readily available, people are turning to their peers for feedback about doctors and medical practices. Not only do potential patients find them valuable, search engines do as well. Having reviews will help boost your Google Places ranking. So how do
- [Importance of Thank You Cards](https://advancemedia.com/blog/importance-of-thank-you-cards/) - I've touched on a couple internal marketing strategies in the past, including articles about direct mail marketing for doctors, automating your patient follow up, email marketing for doctors, and marketing within you practice. For this blog I'd like to touch on the importance of thank you cards. Let me start by pointing out that very few doctors, dentists, surgeons or
- [Medical Review Sites Where Your Practice Needs To Be Listed](https://advancemedia.com/blog/medical-review-sites-practice-listed/) - I often preach about the importance of being listed on medical review sites. I want to take a moment to mention the main sites that you need to be listed on and promote... Medical review sites: Ratemds.com- This site has been around since 2004 and is highly publicized as one of the top review sites
- [Should I Buy a Keyword-Rich Domain?](https://advancemedia.com/blog/should-i-buy-keyword-rich-domain/) - Should you purchase a keyword-rich domain for your practice? What should you do with this domain? Re-direct it? Create a second website or blog? In this blog I'll dive into these topics. Let me start by discussing domains in general. If possible, you should try to lock in a domain that includes both your geographic
- [Social Media Tools Every Practice Should Use](https://advancemedia.com/blog/social-media-tools-practice/) - Facebook, Twitter and Youtube are usually the first social media sites people think of (typically in that order). Now remember that when I say "social media sites" I simply mean websites or web-based tools that facilitate interaction or user-generated content. The following list outlines several social media tools every medical practice should be using: Hootsuite- This scheduling software allows you to
- [Best Software to Edit Patient Testimonial Videos](https://advancemedia.com/blog/best-software-edit-patient-testimonial-videos/) - If your medical practice has already shot videos of patient testimonials then congratulations, you're ahead of most practices. If your practice hasn't done any video marketing or shot any patient testimonial videos then I encourage you to read a couple previous articles I wrote, including How to Generate More Reviews Online and Using Youtube for Your
- [What Keywords Should My Website & Blog Target?](https://advancemedia.com/blog/keywords-website-blog-target/) - There are many tools you should use to achieve high rankings on search engines. Having quality, unique content; blogging; backlinking; and proper titles and meta descriptions are just a few ways to go about achieving high rankings. But how do you know which keywords to optimize for? Better yet, how do you know which keywords
- [Recent TRBO Medical Projects](https://advancemedia.com/blog/recent-turbo-medical-projects/) - We've recently completed a couple of brand new website designs for our clients. Check out the examples below... About Face Med Spa & Wellness Center: Envision Eye & Laser Center: If you're interested in learning more about upgrading your website's design then contact TRBO ADvance today, or give us a call at 877-673-7096 x2. Our
- [How To Close Leads At Your Medical Practice](https://advancemedia.com/blog/close-leads-medical-practice/) - So you have a sound marketing strategy in place and you're starting to generate leads. Great! Now you need to have the right strategy and system in place to convert these leads into consultations and these consultations into patients. In this article I'll focus more on converting the leads into consultations. It goes without saying
- [What Keywords Should My Website & Blog Target? Part II](https://advancemedia.com/blog/keywords-website-blog-target-part-ii/) - A couple of weeks ago I wrote an article about how to do basic keyword research for your website and blog. I mentioned how using the keyword tool by Google is a very good way to see global and local traffic for all your desired keywords. However, there's one clear drawback to the keyword tool: local business have no
- [Backlinks Are The Key to Great SEO](https://advancemedia.com/blog/backlinks-key-to-great-seo/) - As many of you know, backlinking, and having a backlinking strategy, is crucial for obtaining high rankings on search engines and having great search engine optimization. In this article I'll dive into why that is, how you can get backlinks, how to properly place a backlink and various other backlinking strategies. A backlink is simply
- [Google Accounts Every Practice Needs](https://advancemedia.com/blog/google-accounts-every-practice-needs/) - In case you're not already aware, Google plays a vital role in your practice's ability to generate traffic to your website. Most people understand the value of being ranked highly on search engines, particularly Google, since the majority of web users search with Google. However, there's more to Google than just a search engine. Here
- [New Google Analytics Features](https://advancemedia.com/blog/new-google-analytics-features/) - Recently Google introduced a new version of Google Analytics. Right now, if you use Google Anlytics, you'll have the option to switch between the new and the old versions. While the layout of the new version may take some getting used to, there are many new features. Here are just a few... Real-Time Reporting With
- [Holiday Marketing Ideas for Medical Practices](https://advancemedia.com/blog/holiday-marketing-ideas-medical-practices/) - The Holidays are a great time to be marketing to your prospective patients, as well as your existing patients. Here are some ideas for offers and deals that you can extend to your patients: Gift certificates: These are especially effective if you have more traditional spa-like services at your practice, such as massages and facials.
- [Medical Social Media: What We Do](https://advancemedia.com/blog/medical-social-media/) - What is medical social media? A lot of medical practices come to TRBO with this very question. Often times their questions are worded differently, but ultimately they want to know how they can use social media to help grow their medical practice. TRBO ADvance takes a unique approach to social media marketing. Let's me preface our strategy
- [How To Merge Facebook Pages](https://advancemedia.com/blog/how-to-merge-facebook-pages/) - Facebook seems to be frequently introducing new pages for businesses: Group Pages, Fan Pages and Places Pages, to name a few. Chances are that you've created more than one page for your business. If so, then you can merge these Pages together. On August 18, 2010 Facebook introduced the Places Page. The Places Page was
- [New Google Analytics Jargon: "Not Set" & "Not Provided"](https://advancemedia.com/blog/google-analytics-jargon-not-set-not-provided/) - If you haven't noticed, Google has also recently upgraded its Analytics, and I've listed many of the new features here. In this article I'd like to discuss two relatively new phrases that are showing up within people's Google Analytics' accounts: "not set" and "not provided." These terms, while similar, have two different meanings. What does
- [Is It Beneficial to Have More Than One Blog?](https://advancemedia.com/blog/beneficial-more-than-one-blog/) - This is a question that I get frequently. Doctors and their practices might already have a blog associated with their website, so they often ask, "why should I add another blog?" or "is there a benefit to an additional blog?" The answer is quite simply 'yes!' Having multiple blogs can give you an incredible advantage over your competitors. The
- [VIP Programs for Medical Practices](https://advancemedia.com/blog/vip-programs-medical-practices/) - Does your practice utilize VIP or rewards programs for patients? If not, you should be! Every consumer loves to be rewarded for loyalty, and who doesn't keep close track of the remaining number of flights needed to earn a free one? Most domestic flights are between $200 and $400, which is probably less than your
- [HIPAA Laws & Medical Marketing](https://advancemedia.com/blog/hipaa-laws-medical-marketing/) - One concern that doctors often express to me is whether or not their marketing is interfering with HIPAA laws. To answer that question one really needs to understand what HIPAA stands for and what it means for current medical practices. In 1996, then-President Bill Clinton signed into law the Health Insurance Portability and Accountability Act
- [Conversion Tracking: The Key to Assessing Your Marketing](https://advancemedia.com/blog/conversion-tracking-key-assessing-marketing/) - If you're like most medical practices you've invested some money into internet marketing of some sort, whether it be search engine optimization, Facebook advertising, email marketing, or social media marketing, to name a few. The key word here is "invested." In other words, you expect a return on that investment. The problem is that many
- [Is Your Medical Website Mobile-Friendly?](https://advancemedia.com/blog/medical-website-mobile-friendly/) - It's a fair question, given that we're now in the age of the "smart phone." Successful doctors and medical practices typically invest a lot of money into their website and blog, with the hopes that when someone searches for them, while at home on their laptop, they find the practice website and they're impressed by the design
- [10 Tools Every Medical Practice Needs on Their Website](https://advancemedia.com/blog/10-tools-medical-practice-website/) - Building a new website can be a labor-intensive process. Most of the time and attention is spent getting the design "just perfect" and then adding all the content for each of the different procedures your practice offers. Then once you're happy with the design, and the pages have been added, you optimize the site based on your
- [Tools Are Tools](https://advancemedia.com/blog/tools-are-tools/) - Running a social media marketing agency and consulting with clients leads to a lot of questions about the latest social media and internet marketing tools. It makes sense because my clients want to stay on the cutting edge of technology. If there's a new social network that's emerging they need to be on it! Well,
- [Post-Groupon Follow Up Strategy](https://advancemedia.com/blog/post-groupon-follow-up-strategy/) - So you've successfully run a Groupon, or Living Social, group deal. Maybe you generated 50, 100, or over 100 new patients. Assuming you've effectively planned out how to account for this influx of patients the next step is to keep these new patients coming back. This starts with having the right follow up strategy in place.
- [SEO Simplified](https://advancemedia.com/blog/seo-simplified/) - As you may or may not know, Google is constantly changing its algorithm. This often leaves webmasters and SEO consultants scrambling to adjust their strategy. That reactionary approach never made much sense to me, because over the past five to ten years, as search engines have evolved, the guidelines for achieving high search engine rankings have
- [Google's Penguin Updates & More](https://advancemedia.com/blog/googles-penguin-updates-more/) - Last week I wrote an article about simplified SEO for medical practices. This week I'll get into a little more advanced search engine optimization. Namely, the latest algorithm changes Google made in its Penguin update, as well as some other Google search announcements. First of all, what is Penguin? Does that have anything to do with Panda
- [5 Ways to Generate More Facebook Fan Activity](https://advancemedia.com/blog/5-ways-generate-facebook-fan-activity/) - Do you have a Fan page for your medical practice, but are struggling to generate any movement or responses? As you grow the number of "likes" you need to keep in mind that you're not marketing "to" your Fans, rather, you're interacting "with" them. So how exactly do you improve your interactions with your Fans?
- [Most Annoying Things on Your Medical Website](https://advancemedia.com/blog/most-annoying-things-on-medical-website/) - We've all been to websites that immediately rub us the wrong way. Sometimes it's the color scheme, other times it's simply an outdated design. In this article I'd like to dig a little deeper to highlight several other website elements that you should consider limiting or removing from your medical website. These elements and tools can not
- [Medical Practice Blogging: What to Write About?](https://advancemedia.com/blog/medical-practice-blogging-what-to-write-about/) - A s a cutting-edge medical marketing agency, we often present ourselves as a company that combines "old school" internet marketing, which focused heavily on SEO, and "web 2.0" social media marketing. The tool we rely on to bridge this gap is the blog, which is why it's a must for every medical practice. In this article I'd
- [Med Spa Email Marketing](https://advancemedia.com/blog/med-spa-email-marketing/) - Email marketing should be a vital part of your marketing strategy. It's cheap, and you can reach thousands of people with the just the click of a button. In the past I've discussed how to get started with email marketing for medical practices, but in this article I'd like to focus on med spas specifically.
- [Does Social Media Use Lead to More Plastic Surgery?](https://advancemedia.com/blog/social-media-lead-to-more-plastic-surgery/) - Beta Beat, a high tech blog, recently published an article about social media and plastic surgery. This article did not focus on patient privacy, or limitations for doctors using social media, as I've discussed in past articles. The article didn't focus on HIPAA laws, and it didn't touch on the question of whether or not Groupon violates 'fee splitting'
- [Med Spa Blogging & Optimization](https://advancemedia.com/blog/med-spa-blogging-optimization/) - If you're like most medical spa owners, your practice has a wide variety of services. Everything from Botox/fillers to laser hair removal to liquid facelifts. You want to give patients many different options to improve their look, in a non-invasive way. This is why blogging is so important. Having a blog gives you the ability to constantly
- [Blogging For New Patients](https://advancemedia.com/blog/blogging-for-new-patients/) - Is blogging REALLY going to lead to new patients? If so, HOW? Find out what you need to know to make blogging a money-maker rather than a time-sucker for your practice in this 25 minute - straight to-the-point educational webinar. Presenter: Matthew Arndt - President & Founder of TRBO ADvance, Author of "Building Your Aesthetic Practice Through
- [Tips For Using Your Office As a Closing Tool](https://advancemedia.com/blog/tips-using-office-closing-tool/) - Many of the articles I write focus on marketing strategies that drive people to your website. This makes sense, as you need a central hub online to generate leads. However, what if you already have the lead? Let's say, for example, your website's "call to action" is a free consultation and someone fills out this
- [YouTube for Medical Practices](https://advancemedia.com/blog/youtube-for-medical-practices/) - YouTube is an essential social network to be on for all cosmetic medical practices. In fact, I often tell my client's that it is the most important social network to be on. This may come as a shock to some who immediately think of Facebook as the undisputed leader. I don't want to confuse people
- [Twitter Tips for Medical Practices](https://advancemedia.com/blog/twitter-tips-for-medical-practices/) - When we discuss social networking here at TRBO, we often bring up Facebook and YouTube, but very rarely have we focused solely on Twitter. In part, this is due to the fact that Twitter is often considered the least valuable of the three. Twitter has proven to not be a fad though, with over 500 million active users by the start
- [New Regulations for California Med Spas](https://advancemedia.com/blog/regulations-california-med-spas/) - If you're running a medical spa in California, listen up. Governor Jerry Brown recently signed a law that aims to increase the supervision of medical spas offering cosmetic procedures such as Botox, Juvderm and laser hair removal. This law is aimed at eliminating instances of practice's allowing untrained individuals to administer cosmetic treatments. The law, which will take effect on January 1, 2013,
- [How to Track Organic Leads by Keyword in Google Analytics](https://advancemedia.com/blog/track-organic-leads-keyword-google-analytics/) - If you're like me, you weren't too thrilled with the new layout of Google Analytics that they rolled out last year. For a while you had the option to revert back to the old Analytics dashboard, until recently when they option disappeared. Clearly, once you get past the shock of the new look you can
- [Google Trends: Another Way to Research Keywords](https://advancemedia.com/blog/google-trends-research-keywords/) - Anytime you're developing or fine tuning an online marketing strategy you need to review the keywords you're targeting. This is particularly true if you have a diverse practice, with many different treatments and services. In the past I've recommended using Google's keyword tool, and I still do, but the search engine giant has another cool feature worth exploring, and
- [How to Create Banners and Combine Images Without Photoshop](https://advancemedia.com/blog/create-banners-combine-images-without-photoshop/) - Photoshop is a pretty cool design software. However, not only is it expensive, it's not that easy to use. Sure, every web designer or graphic designer knows the ins-and-outs of Photoshop, but that's not who this article is geared towards. We're speaking to the amateur business owners and marketers without graphic design skills. Putting together
- [Guest Post - STOP & GO- Manage Your Practice’s Online Reputation with These Tips](https://advancemedia.com/blog/guest-post-stop-manage-practices-online-reputation-tips/) - TRBO ADvance would like to introduce a guest blogger, Software advice, to discuss some tips for managing your practice's online reputation. The 21st century has brought an additional layer of complexity to being a successful doctor. Thanks to the Internet and physician review websites like Health Grades, RateMDs.com and even Yelp, patients have an easy
- [6 Tips for Running Holiday Specials at Your Practice](https://advancemedia.com/blog/6-tips-running-holiday-specials-practice/) - It's almost December, and we're just about in full-on Holiday mode! The good news for aesthetic practices looking to run Holiday specials is that Black Friday and Cyber Monday are over. You no longer have to compete with the hundreds of big-box companies offering discount flat screens and iPads. In this article I've outlined several tips for
- [What is Google Referral Traffic?](https://advancemedia.com/blog/google-referral-traffic/) - If you use Google Analytics, you should keep an eye on where your web traffic is coming from. If you click on Traffic, and then under Sources you select All Traffic, you'll notice a clean breakdown of where all your website traffic is coming from. Most of it is traffic sources are self-explanatory, such as direct, bing/organic, google/cpc, or
- [5 Reasons to Move Your Website to WordPress](https://advancemedia.com/blog/5-reasons-move-website-wordpress/) - We're big believers in the WordPress software, and because of that we often help practices transition their medical website from their existing platform to WordPress. Whether your existing website is on another CMS or not on a CMS at all, I'll dive into the top reasons why you should convert to WordPress: 1) Easy to
- [Google's Exact Match Domain Sucker-Punch](https://advancemedia.com/blog/googles-exact-match-domain-sucker-punch/) - Back on September 28, Google dropped another algorithmic bombshell, this time targeting exact-match domains. In many ways, this update was even more damaging than the PANDA or Penguin updates over the past year. If you're not aware of the term "exact match domain," it refers to a domain name that exactly matches a given search phrase. For example, atlantacosmeticsurgery.com.
- [Turbo's Favorite WordPress Plugins](https://advancemedia.com/blog/turbos-favorite-wordpress-plugins/) - Last week I wrote an article about why you should convert your medical website to WordPress. In this article, I'd like talk about our favorite WordPress plugins and why we use them. There are tens of thousands of plugins, so feel free to share any plugins you like at the end of this article. Shareaholic:
- [More Google Algorithm Changes](https://advancemedia.com/blog/more-google-algorithm-changes/) - Google seems to be at it yet again with algorithm changes. This time there was no announcement from Matt Cutts, head of web spam at Google. Instead, what many in the SEO field have begun to notice is a dramatic shift unlike anything we've seen. Google has made it well known that their latest PANDA and Penguin
- [The TRBO Difference: Why Build Your Next Website With Turbo](https://advancemedia.com/blog/turbo-difference-build-next-website-with-turbo/) - Choosing a company to design and develop a new website can be difficult. The are so many people out there who build websites it's tough to know where to start. In this article, I'd like to make a case for TRBO. I'll outline some reasons why we're the best company to build your next medical
- [Giving Back: My experience teaching entrepreneurship in Kenya](https://advancemedia.com/blog/giving-experience-teaching-entrepreneurship-kenya/) - I just returned from an 11 Day trip to Kenya with an amazing group of volunteers from Johnson and Johnson. As you may or may not know, I started my professional career interning during summer breaks from UC Davis at Lifescan (part of Johnson & Johnson’s Diabetes Franchise). We travelled all the way to a
- [Med Spa Marketing](https://advancemedia.com/blog/med-spa-marketing/) - Running a successful medical spa requires a thorough, yet cohesive, marketing strategy. Because of group discount sites such as Groupon and Living Social, it's more competitive than ever. It's gotten so ridiculous that some med spa owners are willing to take a loss on a given treatment in order to get new patients in the door.
- [4 Cool Plugins to Enhance Your WordPress Website](https://advancemedia.com/blog/4-cool-plugins-enhance-wordpress-website/) - Most of you know that WordPress has a ton of great plugins to help improve everything on your website from SEO to ecommerce. In this article I'd like to touch on four cool plugins that can really enhance the look and functionality of your website. The best part about each is that they're easy to
- [Marketing Acronyms Every Medical Practice Should Know](https://advancemedia.com/blog/marketing-acronyms-medical-practice/) - We're now fully entrenched in the texting and tweeting era, so it's common for people to communicate with abbreviated verbiage, namely acronyms. "LOL" and "LMAO" have gotten so popular that even musicians are adopting them as their band names! The acronyms mentioned in this article are marketing-related, for the most part. Some are marketing strategies themselves while others affect
- [More Google Changes Ahead](https://advancemedia.com/blog/more-google-changes/) - Much to no one's surprise, Google is at it again with search engine updates. Earlier this week Matt Cutts posted a new video about Google's latest attempt to level the playing field. This specific update will make it less likely for people to see the same domain name more than once in search results. The goal is to strike
- [Getting Professional Email Addresses for Your Practice](https://advancemedia.com/blog/professional-email-addresses-practice/) - Do you and your staff all use professional email addresses? You'd be surprised how many practices are using gmail, yahoo and hotmail email accounts. This makes your practice look technologically un-savvy, behind the times, and unprofessional. According to a YouGov survey conducted in 2011, 81% of consumers believe that if a medical practice has a strong
- [Med Spas Facing Tighter Regulations](https://advancemedia.com/blog/med-spas-facing-tighter-regulations/) - Medical spas are more popular than ever, with about 1,750 across the US today compared to 471 in 2003 (according to the International Spa Association). With the rise in the number of med spas has come the rise in complaints, injuries, and even death. This has lead many states to re-think their regulations on med
- [The Lifestyle Lift: A Lesson in Marketing](https://advancemedia.com/blog/lifestyle-lift-lesson-marketing/) - USA Today recently published an article about the hot water that Lifestyle Lift is in for "deceptive advertising." This eventually ended in a settlement where the cosmetic surgery company agreed with the Florida Attorney General to change specific marketing practices, follow the FTC guidelines on testimonials, and to stop calling their facelift a "revolutionary procedure."
- [5 Tips For Writing Great Blog Articles](https://advancemedia.com/blog/5-tips-writing-great-blog-articles/) - If you've been following this blog you know the high value that we place on blogging. Two of the key components to marketing are visibility and credibility. The blog is one major facet of establishing this visibility and credibility, not only to patients, but also to search engines. Simply put, quality blog articles that are
- [What Patients Like & How This Affects Your Maketing](https://advancemedia.com/blog/what-patients-like-affects-marketing/) - The goal with any marketing campaign is to generate leads. Well, how do you turn these leads into paying patients? How do you get a new patient to come back to you in the future (or refer business)? Start by thinking like a patient and understanding what they want in a practice. I've outlined four
- [Overwhelmed by Review Sites? Here Are Tips for Staying on Top of Your Reviews](https://advancemedia.com/blog/overwhelmed-review-sites-tips-staying-top-reviews/) - Are you constantly "googling" your name or your practice's name to see what your reviews look like? You're not alone. Most medical and cosmetic practices are very concerned about how they're portrayed online, and they should be. Studies have shown that the average patient visits multiple review sites (of each doctor or practice) before making
- [How To Avoid Over-Optimization](https://advancemedia.com/blog/avoid-over-optimization/) - As Google attempts to level the search engine playing field it's important to be aware of over-optimization. A decade ago you really didn't have to worry about this, except for maybe avoiding link farms and duplicate content. Nowadays you need to be mindful of how over-optimization may hurt you. In this article I'll discuss several
- [Why You Need to Secure Your WordPress Website](https://advancemedia.com/blog/need-secure-wordpress-website/) - We love WordPress. In fact, nearly every website we develop is built on the popular open-source platform. There's a lot to love about WordPress, and I've gone into depth about why you should develop your next site on this CMS in previous blog articles. However, WordPress has one big issue...security. To web developers and those in
- [The Google Hummingbird Update: What to Know](https://advancemedia.com/blog/google-hummingbird-update/) - The Google Hummingbird update was announced back in late September, on the fifteenth anniversary of Google. As opposed to past notable updates (PANDA and Penguin) that were algorithm adjustments, this was a complete overhaul to the algorithm. Furthermore, Google chose to focus on what they're improving upon, as opposed to what they're penalizing. Google mentioned
- [5 Big Marketing Mistakes Cosmetic Practices Make](https://advancemedia.com/blog/5-big-marketing-mistakes-cosmetic-practices-make/) - When it comes to marketing, everyone makes mistakes. Part of growing any business involves trial and error. This is no different for medical spas and other cosmetic practices. However, the following marketing mistakes should be universally avoided at all costs. 1) Too many or too frequent discounts: You never want to brand your practice as
- [Websites Every Plastic Surgeon Should Be Active On](https://advancemedia.com/blog/websites-plastic-surgeon-active/) - Marketing a plastic surgery center, medical spa or any cosmetic practice takes work. In fact, most practices outsource various elements of their digital or online marketing. Whether it's search engine optimization, online advertising, or social media marketing, it's easier to leave it to the experts. However, there are certain things that you shouldn't outsource. It's
- [Google Webmaster Tools vs Google Analytics](https://advancemedia.com/blog/google-webmaster-tools-google-analytics/) - If you're actively involved in your practice's marketing you're probably checking reports with data about your website's traffic, activity and conversions. Two of the most common, and free, solutions for analyzing a site's performance are Google's Webmaster Tools and Analytics. Both Webmaster Tools and Analytics are valuable in their own unique ways. Webmaster Tools provides
- [In-House Strategies & Promotions to Boost Revenue](https://advancemedia.com/blog/in-house-strategies-promotions-boost-revenue/) - I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases, videos, SEO, and advertising all help to achieve this goal. Internal marketing, such as social media and email marketing, are crucial for patient engagement and retention. But how do you get people excited and interested?
- [Use QR Codes to Generate More Reviews](https://advancemedia.com/blog/qr-codes-generate-reviews/) - All cosmetic and medical practices know they need to actively generate more reviews. Many even take steps to help encourage more reviews. Sending emails and providing collateral to your patients with your Google+, Yelp, Real Self, etc review urls is helpful. Even more effective is asking patients directly if they'll review you. However, you can
- [Latest Website Design Trends: Keep It Simple](https://advancemedia.com/blog/latest-website-design-trends-simple/) - Websites evolve on a yearly basis. With new features popping up every month it's not surprising that you can find yourself with an outdated website only a couple of years after having it re-done. That's why it's important to stay on top of the latest trends and features. In 2013 (and arguably 2012) the main
- [Why Facebook 'Likes' No Longer Matter](https://advancemedia.com/blog/facebook-likes-no-longer-matter/) - If you haven't already noticed, your practice's Facebook updates are being seen by less and less of your Fans, even if you've steadily grown the total number of 'likes'. What's the reason for this? In short, the "free ride" is over! According to Valleywag, your Fan page posts are now only being seen by 1-2%
- [Are Backlinks Bad?](https://advancemedia.com/blog/are-backlinks-bad/) - Backlinks have become one of the hottest topics in the search engine optimization world. We've been hearing Google address concerns over baclinks in some of their algorithm updates over the past few years. But are they bad? Before I dive into this topic let me clarify what a backlink is: a hyperlink from a 3rd party website
- [Can My Practice Outsource its Blogging?](https://advancemedia.com/blog/practice-outsource-blogging/) - Blogging is a huge part of any digital marketing strategy. We recommend that every practice blogs on a monthly basis and we've even provided tips for writing quality blog articles. However, even with a strategic process for writing blogs they still take time to complete, which begs the question: can I outsource my blog copywriting? The
- [Year-Round Marketing Ideas for Every Practice](https://advancemedia.com/blog/year-round-marketing-ideas-practice/) - One easy way to streamline your marketing efforts is to utilize a marketing calendar. This will allow you to plan ahead so you stay on track with your blog posts, social media messaging, videos, emails, and other efforts. When putting your marketing calendar together it's always a good idea to develop a theme for each month. This
- [Is Social Media Not Worth the Investment?](https://advancemedia.com/blog/social-media-not-worth-investment/) - While in Atlanta for a conference a couple weeks ago I was approached by a plastic surgeon and we started discussing marketing. Not very far into the conversation he said something to the effect of "well a plastic surgeon who's talk I just listen to said that social media doesn't work." My first question in response
- [Failure to Launch: Google+](https://advancemedia.com/blog/failure-to-launch-google-plus/) - What happened with all the Google+ hype? Weren't they supposed to challenge Facebook for social network supremacy?! Well, just recently the head of Google+, Vic Gundotra, stepped down. Back in 2011, at the launch of Google+, Gundotra said: "The subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In
- [Is Google Deleting Your Personal Search Record?](https://advancemedia.com/blog/google-deleting-personal-search-record/) - In a landmark decision, the highest court in the European Union ruled that Google must remove links to personal information from search results. The ruling allows users to request which links they'd like Google to remove and Google must honor these requests, unless there are "particular reasons" not to, the European Court of Justice in
- [Can My Cosmetic Practice Use Re-Marketing? Does it Violate HIPAA?](https://advancemedia.com/blog/cosmetic-practice-remarketing-violate-hipaa/) - One of the more popular forms of online advertising is re-marketing, which is sometimes referred to as re-targeting. This new tactic allows you to target people who've been to your website by placing a cookie in their web browser. The cookie then activates your banner ads on 3rd party websites, as well as Facebook. You've
- [Why Your Practice Needs to be on Real Self](https://advancemedia.com/blog/practice-on-real-self/) - Many plastic surgeons swear by Real Self, and for good reason. The reference/directory website allows cosmetic practices to interact directly with patients who have questions about various procedures. Patients can also leave reviews for doctors. Best of all, Real Self tends to show up highly in search results, which results in a lot of traffic to
- [The Biggest Issue With WordPress: Security](https://advancemedia.com/blog/biggest-issue-wordpress-security/) - If you frequent this blog often you'll know that we love WordPress. I recommend it for almost every web development project that we undertake. The features and customization with WordPress is bountiful. However, there is one major drawback to WordPress: security. Let me first address why WordPress is vulnerable to security threats. It's open source
- [Authorship Photos Removed From Search Results](https://advancemedia.com/blog/authorship-photos-removed-search-results/) - If you've noticed that your photo has disappeared from the search results recently you're not alone. As of June 29, 2014, Google eliminated all Authorship photos from its search results. For those of you unaware of Google Authorship, it was launched in 2011 as a way to highlight contributors (authors) in search results. In order
- [Simple Tips for Creating Local Citations](https://advancemedia.com/blog/simple-tips-creating-local-citations/) - Citations are local business listings that are typically found on directories and social networks. Some allow you to list your website address and link to your website, and others merely allow for a name, address and phone number. Citations are very valuable for SEO, but there are some things you need to know before getting started.
- [Turbo-Charging Your WordPress Security](https://advancemedia.com/blog/turbocharging-wordpress-security/) - Back In July I published an article about one of the biggest drawbacks to WordPress, security. In that article I noted several steps we take to ensure that all of our clients are protected. Well, in an effort to continuously ‘stay ahead of the game’ when it comes to hackers we’ve found an even better
- [Using Google Analytics to Make Marketing Decisions](https://advancemedia.com/blog/google-analytics-marketing-decisions/) - Google Analytics is a great tool. You can track traffic by the source and even track conversions down to the keyword. However, most people use this information to simply monitor progress. To get the most out of Google Analytics you’ll want to be able to digest the information given and use it to make marketing
- [How Can My Practice Generate More Reviews?](https://advancemedia.com/blog/practice-generate-more-reviews/) - A common question that I hear from medical and cosmetic practices is: "how do I get more positive online reviews?" With the negativity surrounding some review sites (Yelp), there seems to be a fear of negative reviews that keeps many practices from asking for them. The first thing you should realize as a medical or cosmetic practice, and as a
- [Is SEO Dead? What to Expect in 2015](https://advancemedia.com/blog/is-seo-dead-expect-2015/) - It seems like ever since Google started making major updates to their algorithm a few years ago (Penguin, Panda, etc) people started asking if SEO is dead. Given that many of the old tactics used to manipulate search engines to achieve high rankings are dead it's a legitimate question. SEO, or search engine optimization, is
- [New Study Finds Cosmetic Procedures Safe](https://advancemedia.com/blog/study-finds-cosmetic-procedures-safe/) - A new study by JAMA Dermatology was published last week and it confirmed that cosmetic procedures, such as Botox, fillers and laser skin treatments, are very safe. With the continued rise in popularity of these cosmetic procedures, even through the recession of the past few years, this study will likely only further patient's confidence in these non-surgical procedures. One
- [Tips for Converting Leads into Consultations](https://advancemedia.com/blog/tips-converting-leads-consultations/) - When it comes to marketing a cosmetic practice, our goal is simple: increase visibility, increase traffic, and increase leads. Think of it as a funnel with the large opening being the visibility and the small opening being leads. There are tactics that you can implement to improve this funnel, but in this article I’d like
- [2015 Digital Marketing Predictions for Cosmetic Practices](https://advancemedia.com/blog/2015-digital-marketing-predictions-for-cosmetic-practices/) - It’s that time of year! The Holidays are approaching and people are starting to think about their New Years’ resolutions. As we sprint toward 2015, I’d like to look ahead to better help your practice prepare for what’s to come in this new year. 1) End of the “free ride” on Facebook: I mentioned back
- [Stop Obsessing with First Page Rankings](https://advancemedia.com/blog/stop-obsessing-first-page-rankings/) - There's nothing more annoying than getting hammered with spammy emails from people (often in India) promising first page rankings. Ok, well I can think of a few more annoying things, but from an email spam perspective those are near the top. Problem is, as I stated in my 2015 predictions, I don't think these spammers
- [Google Continues to Dominate Search, but Losing Ground...](https://advancemedia.com/blog/google-continues-dominate-search/) - It comes as no surprise to hear that Google is still king when it comes to online search. According to the consulting firm Define Media Group, Google accounted for 93% of online and mobile web search traffic worldwide between January and December of 2014. In the US market, however, Google saw significant dips in its market
- [More Reviews = Better Rankings](https://advancemedia.com/blog/more-reviews-better-rankings/) - Advising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we've been pushing the need to grow your online reputation. So why is this news? On a recent call with Google I actually had a rep from Google+ Places confirm that reviews, both good and bad,
- [Calls to Action that Don't Involve Discounts](https://advancemedia.com/blog/calls-to-action-dont-involve-discounts/) - As an aesthetic practice, your main focus is to grow your business, and to do that you need to generate leads. These leads need to be treated like gold, as many can result in over $10,000 in revenue. But how to you generate leads? Start by thinking about incentives. What value are you providing patients
- [What to Do When You Have Multiple Google+ Business Pages](https://advancemedia.com/blog/multiple-google-business-pages/) - Google+ may have failed to live up to its aspirations of challenging Facebook, but that doesn’t mean that the social network doesn’t have value. The social footprint you leave behind is valuable, as is the engagement you get from posting. But what do you do if you have multiple Google+ accounts? The first thing you
- [The End of Internet Explorer](https://advancemedia.com/blog/rip-internet-explorer/) - The popular Microsoft browser Internet Explorer, or "IE" as it's affectionately called, is fading into oblivion. To be specific, the browser will still exist, but it'll no longer be updated. This news came at the same time Microsoft Chief Marketing Officer Chris Capossela announced the proposed launch of new browser. This new browser, which is
- [Penalty Coming for Non-Mobile Responsive Websites](https://advancemedia.com/blog/penalty-coming-nonmobile-responsive-websites/) - If you haven't heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use mobile-friendliness as a "ranking signal." While this isn't really surprising (Google has issued warnings via Webmaster Tools for the past year), the announcement of a specific algorithm change contrasts with previous updates, such as Penguin, PANDA
- [Tips for Shooting Video With Your Phone](https://advancemedia.com/blog/tips-shooting-video-phone/) - I frequently harp on the importance of recording patient testimonial videos. These are not only important for credibility, but they also help expand your reach online. You can post these videos to YouTube, Facebook, Vimeo, and other social sites. While shooting a patient testimonial is pretty straightforward, there are some small tips that - if implemented
- [Aesthetic CRM Comparison: iContact vs Demandforce vs Smile Reminder vs Infusionsoft](https://advancemedia.com/blog/aesthetic-crm-comparison-icontact-demandforce-smile-reminder-infusionsoft/) - Managing a practice can be tough. You obviously need a great staff to help with everything from billing to appointment scheduling to sales (or pre-sales). Fortunately, there are tools you can and should be using to help your staff. A CRM, or Client Relationship Management, software will help with stay organized with all of your patients.
- [How to Get Rid Of Weird Referral Sources in Google Analytics](https://advancemedia.com/blog/rid-weird-referral-sources-google-analytics/) - Chances are if you've been regularly checking your medical or aesthetic practice's Google Analytics that you've come across some strange referral sources. You might see Facebook, Twitter, Real Self, or possibly another directory you're listed on. However, you may see sources such as: semalt.com social-buttons.com buttons-for-website.com What are these referral sources? Semalt claims they are
- [TRBO is Now Preferred Affiliate for Real Self](https://advancemedia.com/blog/turbo-preferred-affiliate-real-self/) - TRBO is excited to announce that in April we became a preferred affiliate of Real Self! This is a big accomplishment as we're one of on about a dozen medical marketing agencies in the U.S. to gain this status! Beyond the status and earning the trust of Real Self, TRBO can also pass along discounts
- [4 Things Aesthetic Practice Owners Should Do Monthly](https://advancemedia.com/blog/4-aesthetic-practice-owners-monthly/) - Creating and implementing a comprehensive digital marketing plan is time-consuming. That's why you turn to your staff or an agency for help. This ensures that your content marketing, social media marketing and other efforts to promote the practice are being handled by someone other than the doctor. After all, what doctor has time for all
- [Basic to Advanced Lead Tracking Tips](https://advancemedia.com/blog/basic-advanced-lead-tracking-tips/) - Generating leads is the end goal to almost every digital marketing strategy. In many of our articles we discuss how to generate leads, but once you've got your tactics in place you need to make sure you're properly tracking all your leads. This is essential for understanding ROI. Here are a few tips to ensure that
- [Maximize Your Mobile Site's Effectiveness](https://advancemedia.com/blog/maximize-mobile-sites-effectiveness/) - The "mobilegeddon" craze has subsided, but just because your website is now considered to be "mobile-friendly" by Google doesn't mean it's actually friendly to users. Sure, the font my be easier to read, but is your website is optimized for effectiveness? "Effectiveness" is a little vague, so let me elaborate. We want our mobile site to
- [Google Analytics Data That Can Be Misleading](https://advancemedia.com/blog/google-analytics-data-misleading/) - Most marketers rely heavily on analytics to evaluate how their website and marketing tactics are performing. At TRBO, we utilize Google Analytics because of how robust the software is. You can configure lead tracking as well as use the data to make marketing decisions. It's important to note, however, that Google Analytics isn't flawless. I
- [Remembering Dr. Ken Cohn](https://advancemedia.com/blog/remembering-dr-ken-cohn/) - We'd like to take a moment to remember Dr. Ken Cohn, an innovative and passionate man who lost his battle with lung cancer on June 24th. Ken Cohn, MBA, MD, FACS was was the founder and CEO of Healthcare Collaboration, an organization dedicated to improving the clinical and financial performance of healthcare establishments, including hospitals.
- [How to Grow Your Blog's Exposure](https://advancemedia.com/blog/grow-blogs-exposure/) - Before I get into some useful tactics for increasing the visibility of your blog articles it's worth reiterating that you need more than just "quality, unique articles." I hear that phrase uttered by a lot of "SEO" people, particularly those in the aesthetics industry, but what does that even mean? Obviously we want unique articles;
- [How to Balance Paid vs. Organic Marketing](https://advancemedia.com/blog/balance-paid-organic-marketing/) - Developing a digital strategy for your aesthetic practice can be overwhelming. There are so many buzz words emerging each year to compliment well-known strategies and tactics that you may have trouble coming up with a solid plan. Well all know that diversification is the key to sound investing, and I think that same approach should
- [Tips for Protecting Your WordPress Website](https://advancemedia.com/blog/tips-protecting-wordpress-website/) - We love WordPress, so much so that we've even developed a plugin for this CMS. However, WordPress isn't without flaws. As I've said before, the biggest flaw with WordPress is its vulnerability to hacking. So how do you secure you WordPress website? In this article I dive into some tips: Always utilize the most up-to-date
- [How to Optimize for Cities Surrounding Your Practice](https://advancemedia.com/blog/optimize-cities-surrounding-practice/) - Most practices serve a general area that exceeds their city limits. Even practices in densely populated areas such as Los Angeles and Chicago draw from people in surrounding towns and cities. With the Google map showing up frequently in search results it's harder to get visibility for these surrounding neighborhoods, cities, and counties. Here are 4 tips to help
- [2016 Digital Marketing Predictions for the Aesthetics Industry](https://advancemedia.com/blog/2016-digital-marketing-predictions-aesthetics-industry/) - It's that time of year again! Time to evaluate the state of the industry from a marketing perspective and make some predictions for the coming year. We'll evaluate some web trends and discuss how they might affect your aesthetic practice. 1) Continued rise of mobile: This is a no-brainer. You'll probably find this at the
- [What Makes TRBO Different than Any Other Aesthetic Agency](https://advancemedia.com/blog/turbo-difference-aesthetic-agency/) - If you're an aesthetic practice, be it a plastic surgery center, medical spa, dermatology clinic, or ophthalmology practice, having professional agency help with your digital marketing is important. However, it takes more than marketing expertise to succeed in this competitive industry, that's why you need a trusted agency that caters solely to aesthetic practices. But
- [How a New Website Can Look Outdated Quickly](https://advancemedia.com/blog/new-website-outdated-quickly/) - It seems like every couple years the elements that make up a new-looking website get replaced by newer, "cooler" features. Back in 2011-2012 it was all about making your website responsive. Now, mobile and tablet-compatibility are pretty much a given. Websites that have movement and utilize parallax elements have become popular in the last year or so.
- [Boosting Indirect Organic Ranking Signals](https://advancemedia.com/blog/boosting-indirect-organic-ranking-signals/) - Any "SEO" will tell you that it's all about producing quality, unique content (that interests people) and generating quality, relevant backlinks. Google's algorithm may have changed over the past 3-5 years, but this is strategy is undoubtedly a winning combination. If you couple this with a website that has a fast page load time then
- [Content Marketing vs. Advertising](https://advancemedia.com/blog/content-marketing-vs-advertising/) - Paper vs. plastic? Democrat vs. Republican? To be or not to be? It seems everywhere you turn there are examples of the media attempting to classify individuals as "this" or "that," trying to make life as black and white as possible. In marketing there is no black and white. What works for one practice may not
- [What You Need to Know About Conversion Rates](https://advancemedia.com/blog/conversion-rates/) - With most of your practice's marketing and advertising efforts the end goal is lead generation. You want exposure by reaching new and old patients and you want them to take action. This makes tracking your leads vital. However, just as important as leads is conversion rates. Why should I care about anything but growing leads? Well,
- [How to Improve Your Website User Experience](https://advancemedia.com/blog/improve-website-user-experience/) - If you've gone through a website update in the past year or so, or you're simply on top of the latest trends in website design, you've more than likely heard the term "UX" thrown around. For those who don't know what UX means, it stands for user experience. It's not as if websites built five
- [How to Get Rid of Self Referral Traffic in Google Analytics](https://advancemedia.com/blog/get-rid-self-referral-traffic-google-analytics/) - I'd like to preface this article by pointing out that if you're not using Google Analytics right now to track your website traffic then you need to get on that immediately. Shockingly, nearly 50% of the practices that have partnered with TRBO over the past year did not have any Analytics installed prior to working with us! For
- [Re-Thinking Your Website Navigation](https://advancemedia.com/blog/re-thinking-website-navigation/) - I recently wrote an article about improving your website's UX and I want to focus on one of the specific topics mentioned in that article: your website's navigation. For most aesthetic practices the challenge is how to simplify your navigation, but for others just organizing it can be difficult. What to add to your "main"
- [What to Blog About: Do's & Don'ts for Aesthetic Practices](https://advancemedia.com/blog/dos-donts-aesthetic-practices/) - The benefit to blogging is simple: continuously adding (quality) content to your website will give you the opportunity to rank for more and more keywords. This is especially true for long-tail keywords (very specific searches). Knowing the value of blogging and actually executing on it is a different story. There are correct and incorrect ways
- [I Need Marketing Help, But Do I ALSO Need a New Website?](https://advancemedia.com/blog/marketing-website/) - It's not uncommon for aesthetic practice owners to seek out help with their marketing. Whatever their motivation, the need to streamline marketing efforts, the desire for better rankings, or the desire for more leads, a common "issue" that these folks run into is that they are looking for marketing help but being sold a new website. Aren't they
- [Medical Spa Re-Branding Project](https://advancemedia.com/blog/medical-spa-rebranding-project/) - Our latest project was a re-branding of a medical spa in Memphis, TN. The bulk of the work involved a custom website design for A Beautiful You Medical Spa, formerly Sona MedSpa of Memphis. The practice had been part of the Sona MedSpa franchise, but decided to branch out on their own. TRBO had been
- [Top 5 Ways to Avoid Being Ripped Off By a Marketing Agency](https://advancemedia.com/blog/top-5-ways-avoid-ripped-marketing-agency/) - Investing in your medical or aesthetic practice's marketing is crucial. You may be able to handle some things "in house," but you'll inevitably need the expertise of an agency to take you to the next level. With so many agencies out there, how do I find the right one? More importantly, how do I avoid getting
- [One Highly Effective Tactic for Generating More Patient Reviews](https://advancemedia.com/blog/highly-effective-tactic-generating-patient-reviews/) - When vetting a medical or aesthetic practice prospective patients are most likely to check out your before & after work and read your 3rd party reviews online. It goes without saying that you should be striving to grow both your before & after cases and your reviews. The latter can be especially tricky because it's
- [4 Simple Things Every Doctor Can Do To Help With Their Marketing Efforts](https://advancemedia.com/blog/4-simple-things-doctor-marketing-efforts/) - If you're a doctor running a medical or aesthetic practice you have a lot on your plate. More often than not marketing is an after-thought, especially if you've hired an agency to handle all your marketing efforts. Then again, maybe you're very hands-on and want to be involved in everything. Being hands-off can be a problem since
- [Plastic Surgeon Website Re-Design Project](https://advancemedia.com/blog/plastic-surgeon-website-redesign-project/) - Our latest project was a website re-design for a plastic surgeon in Boston, MA. A long time client of TRBO, Sean Doherty, MD was in need of a website facelift. The old website was built on WordPress, making the update a little easier. The project started with a design phase, where TRBO created mock ups for the
- [Link Building Myths & Tactics to Avoid](https://advancemedia.com/blog/link-building-myths-tactics-avoid/) - If you've done any research on search engine optimization (SEO) then you've probably read that backlinks are important. However, they can be scary too! You don't want too few of them, but you also don't want too many! You want links to your home page, but not too many! You also need to frequently check
- [Is AdWords Now Worth Investing In?](https://advancemedia.com/blog/adwords-worth-investing/) - For many years I cautioned against using Google AdWords as a lead generation tool. Paying "per click" (PPC as it's commonly referred to) seemed to really only "work" (with a solid cost-per-conversion rate) in smaller, more rural areas. My takeaway was that folks in larger metros, who are typically more tech savvy, were either clicking and
- [Google's New Penguin Update is Here! What Does it Mean for Your SEO?](https://advancemedia.com/blog/new-google-penguin-update-seo/) - Once again, Google's latest algorithm update has SEO folks scrambling. Like earlier "Penguin" updates, the latest update focuses on "link spam" as well. As Google’s Gary Illyes pointed out, link spam refers to not just the link itself, but the source as a whole. Should I be worried? If you weren't worried about past updates then
- [Magic Rating: The Best New Software for Generating Reviews](https://advancemedia.com/blog/magic-rating-software-generating-reviews/) - We're excited to announce the launch of Magic Rating, our newest platform to help your aesthetic practice generate more reviews from patients! We all know that online reviews are tough to get. I've written several articles in the past with different tips and ideas, including thank you cards, QR codes, and more. We've even tried
- [Digital Marketing Predictions for 2017](https://advancemedia.com/blog/digital-marketing-predictions-2017/) - It's that time of the year, the time to start making predictions for next year! 1) Continued growth in mobile views: No surprise here. You can expect the percentage of mobile traffic to your website to continue to rise in 2017. You can also expect your mobile open rates for email marketing to continue to grow next year. Therefore,
- [SEO Tips to Start 2017](https://advancemedia.com/blog/seo-tips-2017/) - I ended 2016 with some digital marketing predictions for 2017 that aesthetic practices should keep in mind as they formulate their strategies and tactics for this year. Several of these predictions referenced SEO, so I figured now would be a good time to follow up with some more details on boosting your practice's organic visibility this
- [TRBO Awarded Top 100 Social Media Blogs!](https://advancemedia.com/blog/turbo-awarded-top-100-social-media-blogs/) - We're excited to announce that TRBO ADvance's blog has been named one of the top 100 social media blogs on the planet! FeedSpot, one of the largest RSS readers on the web, announced the list on January 4th, based on the following criteria: Google reputation and Google search ranking Influence and popularity on Facebook, twitter
- [Is Social Media a Waste of Time for Aesthetic Practices?](https://advancemedia.com/blog/social-media-waste-time-aesthetic-practices/) - Before I answer this question it's important to define what social media is. According to Wikipedia, social media "are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." In other words, social media involves nearly anything in the digital world where there's
- [How to Interpret "SEO Reports" from Random Companies](https://advancemedia.com/blog/interpret-seo-reports-random-companies/) - This is a question I receive frequently, and sometimes it's an actual client emailing me with a report saying "see, look here, our SEO needs improvement!" Chances are, if you run an aesthetic practice you've been spammed by an SEO person or SEO company many times. In fact, for some unlucky clients, upwards of 15-20%
- [How Aesthetic Practice Owners Can Help Their Own Marketing Efforts (Even if They Use an Agency)](https://advancemedia.com/blog/aesthetic-practice-owners-marketing-efforts-agency/) - You don't need to be a marketing expert to help with your practice's marketing efforts. After all, you didn't go to medical school to become a marketer, which is why many aesthetic practices hire agencies - particularly those dedicated to the aesthetics industry - to help with their digital marketing. Just make sure you hire a
- [Is It Possible to Handle ALL Digital Marketing In House?](https://advancemedia.com/blog/handle-digital-marketing-in-house/) - The short answer is yes, but the expertise you'd need to be able to maximize your efficiency with all the relevant digital marketing tactics would make it financially impractical. Let's start by evaluating all the necessary tactics for a comprehensive digital marketing strategy: Monthly, or weekly, blogging Backlinking, content syndication, press releases & more Advertising management
- [Newest Plastic Surgery Website Re-Design Project: Katherine Nitta, MD](https://advancemedia.com/blog/newest-plastic-surgery-website-redesign-project-katherine-nitta-md/) - Our first big project of the year has wrapped up; a full website re-design for Katherine Nitta, MD. A board-certified plastic surgeon in Newport Beach, CA, Dr. Nitta has been in practice for over a decade. Dr. Nitta came to TRBO in need of a complete overhaul of her website, as well as digital marketing
- [Top 10 Ways to Maximize Your Success with TRBO ADvance](https://advancemedia.com/blog/top-10-ways-maximize-success-turbo-medical-marketing/) - Success in partnering with a marketing agency can hinge on many components that go beyond “is this working?” That’s because in order for your investment to really “work,” and generate ROI, you need to pay attention to several key areas: 1) Great Communication is Essential: The foundation of any good relationship is communication, and it’s
- [4 Tips for Patient Retention](https://advancemedia.com/blog/4-tips-patient-retention/) - If you run a medical spa or cosmetic dermatology clinic, or you're a plastic surgeon looking to grow the non-surgical side our your practice, you need to be focused on patient retention. Studies have shown that it costs 7 times more money to acquire a new patient as it does to retain an existing one. That's
- [How Can You Possibly Offer Full Website Development for FREE?!](https://advancemedia.com/blog/possibly-offer-full-website-development-free/) - Is a free website too good to be true? The short answer is, it depends. You can go to Wix.com and build a website for free, but I wouldn’t recommend any aesthetic practice ever do that. Not only will you be severely limited by that CMS, but you’ll have to spend the time to build it! Who
- [Benefits of Split Testing](https://advancemedia.com/blog/benefits-split-testing/) - If you're unfamiliar with the phrase "split testing" - also referred to as A/B testing - it's a marketing tactic used to compare results for clicks, engagement and conversions. The concept involves running the same campaign with two different ads, and two different landing pages, for example, to see which performs better. Split testing is
- [User Engagement is the New Backlink](https://advancemedia.com/blog/ux-backlink/) - For years we've heard about how great backlinks are for SEO. The backlink craze was at its peak around five years ago, back when companies would pay people to create links in forums, blogs, and other obscure areas of the web. This lead to massive amounts of spam, and it also jump-started Google's Penguin and
- [Building Links Through Guest Blogging? Tread Lightly](https://advancemedia.com/blog/building-links-guest-blogging-tread-lightly/) - In a recent article I wrote - the focus was on backlinks - and how user engagement on your website is becoming more important for SEO than backlinks. Coincidentally, shortly after I published that blog Google announced a warning for webmasters about building backlinks through guest blogs. You can view the entire Google message here. If you're not familiar
- [Magic Rating Snapshot: How Our Clients Are Doing](https://advancemedia.com/blog/magic-rating-snapshot-clients/) - Back in December 2016 we launched Magic Rating, our software designed to help aesthetic practices build their positive online reviews. Five months later, we have over 20 clients actively using the software! If you're unfamiliar with Magic Rating, the software uses two modes, email or kiosk mode, to request feedback, from 0 to 10. Based on the
- [Best Places to Advertise Your Aesthetic Practice Online: Part I](https://advancemedia.com/blog/best-places-advertise-aesthetic-practice-online-part-i/) - If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need new patients. Even if you have rock-solid SEO, with organic traffic and leads steadily growing each month, you may want to consider advertising for additional exposure. We've created a three part series that dives into
- [Best Places to Advertise Your Aesthetic Practice Online: Part II](https://advancemedia.com/blog/best-places-advertise-aesthetic-practice-online-part-ii/) - This is part II of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part III: Other Advertising Mediums Part II: Social Media and Review Platforms Outside of
- [Best Places to Advertise Your Aesthetic Practice Online: Part III](https://advancemedia.com/blog/best-places-advertise-aesthetic-practice-online-part-iii/) - This is part III of our three part series about the best places to advertise your aesthetic practice online. Here are the links to the other two parts in this series: Click here to view Part I: Search Engines Click here to view Part II: Social Media and Review Platforms Part III: Other Advertising Mediums
- [Plastic Surgery and Med Spa Practice Website Re-boot](https://advancemedia.com/blog/plastic-surgery-med-spa-practice-website-reboot/) - We’ve just launched yet another plastic surgery website. Our most recent website re-design project was for Panacea Plastic Surgery. The practice - featuring two locations in the Atlanta metropolitan - is lead by Dr. Nour Abboushi and Dr. Kimberly Singh, both board-certified plastic surgeons offering surgical and medical spa procedures. Dr. Abboushi and Dr. Signh had
- [SEO Tips: Moving or Adding New Aesthetic Practice Location](https://advancemedia.com/seo-tips-moving-or-adding-aesthetic-practice-location/) - Are you planning on moving or opening a new location for your practice? That’s great! We’ve got some important SEO tips to follow to ensure you maximize your visibility and minimize any confusion for potential patients! If you’re moving your main location check out the first list, and if you’re adding a new location check
- [Clarifying Odd Google Analytics Sources](https://advancemedia.com/blog/clarifying-odd-google-analytics-sources/) - Google Analytics is a great tool for tracking your website's traffic and performance, and the best place to start your evaluation is the Source/Medium information under the Acquisition tab. This report tells you the exact place that your website traffic originated from. While many sources are obvious, such as "(direct) / (none)" or "google /
- [Chrome Will Start Showing Security Warnings for Http Websites](https://advancemedia.com/blog/chrome-start-showing-security-warnings-http-websites/) - Have you upgraded your website to https yet? If you're unfamiliar with what that means, look in your browser. Notice the website address and the lock icon to the left of it. In the Chrome browser, you'll see a green lock with the word "Secure" next to it. Https in front of your website doesn't
- [What's the Perfect Blog Post Length?](https://advancemedia.com/blog/perfect-blog-post-length/) - Short answer: there is no perfect length. If you Google around to find the "perfect length" blog or your ask other agencies you'll see that there are many different claims. I think Moz, who has one of the best blogs about SEO, does a great job of summarizing what they've found to be the "perfect"
- [New Cosmetic Surgeon Website Re-Design Project](https://advancemedia.com/blog/cosmetic-surgeon-website-redesign-project/) - We’ve recently completed a cosmetic surgeon website re-design. Dr. Robert Langdon, owner of The Langdon Center in Guilford, CT, has been a marketing client of Turbo's for several years. He's double board-certified in dermatology and cosmetic surgery. While his marketing efforts have been providing an increasing stream of traffic and leads over the past couple years,
- [Update on Magic Rating Patient Review Software](https://advancemedia.com/blog/update-magic-rating-patient-review-software/) - We're excited to announce that the majority of our clients are now using Magic Rating - our software that helps aesthetic practices build their positive online reviews - and they've been having a lot of success. If you’re unfamiliar with Magic Rating, you can check out www.magicrating.com to learn more and demo the software. If you're
- [How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?](https://advancemedia.com/blog/distinguish-google-business-maps-google-organic-traffic-analytics/) - If you're like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities. One challenge we've run into lately is how to uniquely track traffic from your Google maps (now known as Google My Business) listing. More specifically, can I differentiate Google My Business clicks to my website from other
- [How Net Neutrality Affects Your Practice's Digital Marketing](https://advancemedia.com/blog/net-neutrality-affects-practices-digital-marketing/) - On Thursday, December 14th, the FCC's three Republican commissioners voted to repeal and replace the 2015 Open Internet Order issued by Barack Obama to provide "net neutrality." This neutrality meant that Internet Service Providers (ISPs), such as Verizon, Comcast, and AT&T, could not slow down or block users from accessing any applications or websites. Net neutrality
- [What You Need to Know About Google's Longer Snippets](https://advancemedia.com/blog/googles-longer-snippets/) - Back in late November, Google updated its search results to show longer snippets in search results. In this article, I'll dive into exactly what that means and how it affects your practice's SEO. Before we get into details about the latest update, it's worth pointing out that the snippets I'm referring to are directly tied
- [How to Interpret Google Analytics Data to Improve Engagement and Conversions](https://advancemedia.com/blog/how-to-interpret-google-analytics-data-to-improve-engagement-conversions/) - Google Analytics is an absolutely vital tool in tracking your website's progress each month. You can use the software to track website traffic, evaluate sources of traffic, user engagement, leads, and much more. But it's much more than just a solution for tracking. The data that you interpret from Google Analytics can also be used
- [How Can I Be Seen in Featured Snippets in Search Results?](https://advancemedia.com/blog/featured-snippets-search-results/) - A few weeks ago I wrote about Google's new, longer snippets showing in search results. I prefaced that article with details on how featured snippets are unique. Featured snippets refer to the boxed-in "answer" you see at the top of organic search results. You'll see featured snippets frequently if you're doing searches for recipes, where you
- [2017 Year in Review at TRBO ADvance](https://advancemedia.com/blog/2017-year-review-turbo-medical-marketing/) - 2017 has been an absolutely incredible year for Turbo! We've had many major wins and we're excited about 2018. In 2017, we saw growth in many areas: 21 new clients brought on new U.K. division launched grew to 7 aesthetic industry partners generated 27,973 leads for all of our clients *as of Dec 21, 2017 409 reviews generated for
- [8 Keys for Instagram Success for Aesthetic Practices in 2018](https://advancemedia.com/blog/8-keys-instagram-success-aesthetic-practices-2018/) - Has your medical or aesthetic practice embraced Instagram? Whether you have been on the bandwagon for years now or are just getting started we have some tips that'll help with your visibility, engagement, and interaction on the popular social network. Some practices may be moving to Instagram because of the recent Facebook algorithm changes that are
- [Email Marketing in 2018: Top 6 Mistakes You're Making With Email Marketing](https://advancemedia.com/blog/email-marketing-2018-top-6-mistakes-youre-making-with-email-marketing/) - If you run a medical or aesthetic practice that relies on patient retention then you absolutely need to focus on email marketing as a core component of your internal marketing strategy. Many practices struggle with email marketing, getting discouraged because of poor open rates or click-through rates - to the point of giving up on the tactic altogether
- [6 Key Components of a Successful Facebook Ad in 2018](https://advancemedia.com/blog/6-key-components-successful-facebook-ad-2018/) - Remember the good 'ol days, when you could post something on Facebook and the majority of your fans would see it in their news feed? It's been at least 5 years so you might not remember! Nowadays you need to pay Facebook for any kind of exposure, which is annoying but - if done correctly -
- [How to Generate More Patient Referrals](https://advancemedia.com/blog/generate-patient-referrals/) - A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are a few outliers I can think of, such as a practice that spends a huge chunk of their marketing budget on advertising, but the vast majority of practices rely on - and need - patient
- [4 Ways to Optimize Your Google My Business Page](https://advancemedia.com/blog/4-ways-to-optimize-google-business-page/) - There many quite a few new features that you'll find within the Google My Business (Google Maps) interface. Before you can access them though, you need to ensure your practice page is claimed and verified. You can click here to check your listing. Google My Business (GMB) has evolved from G+ Places, where it served
- [TRBO Voted One of the Top Healthcare Marketing Blogs](https://advancemedia.com/blog/turbo-voted-one-of-the-top-healthcare-marketing-blogs/) - We're excited to announce that TRBO ADvance's blog has been named one of the Top 100 Healthcare Marketing Blogs on the web! FeedSpot, one of the largest RSS readers on the web, announced the list on February 26th, based on the following criteria: Google reputation and Google search ranking Influence and popularity on Facebook, Twitter and
- [How to Increase Direct Traffic to Your Website](https://advancemedia.com/blog/how-to-increase-direct-traffic-to-your-website/) - If you stay on top of your aesthetic practice's website traffic in Google Analytics, you probably have focused on your organic or paid traffic. That makes sense, as it behooves aesthetic and medical business owners and practice managers to track any investment in SEO or AdWords. But what about direct traffic? What exactly is that?
- [Do Call Tracking Numbers Hurt SEO?](https://advancemedia.com/blog/do-call-tracking-numbers-hurt-seo/) - Are you utilizing or thinking about implementing call tracking numbers? It's not a bad idea from the standpoint that you can very accurately track leads down to a specific source, such as digital ads. However, you need to be careful...call tracking numbers can hurt your website's SEO. The keyword here is "can." Call tracking numbers,
- [Top Aesthetic Procedures in 2018: Why Selfies and Social Media Matter](https://advancemedia.com/blog/top-aesthetic-procedures-in-2018-selfies-social-media-matter/) - Aesthetic procedures are on the rise, and that's great news for your practice! The average number of surgical and non-surgical procedures rose 25% since 2012, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Why the big jump? Many are correlating the rise in social media use to the growth in aesthetic procedures.
- [How Google My Business Can Drive More Traffic for Plastic Surgeons](https://advancemedia.com/blog/how-google-my-business-can-drive-more-traffic-for-plastic-surgeons/) - Google has added a few new features to Google My Business pages that, if utilized effectively, can help your plastic surgery practice's page stand out and generate more clicks and conversions. Before you get started it's important to have a plan in place for evaluating the performance of your Google My Business (GMB) page. You
- [Top 3 Things Prospects Research Before Selecting an Aesthetic Practice](https://advancemedia.com/blog/top-3-things-prospects-research-before-selecting-an-aesthetic-practice/) - Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the "acquisition phase" and are crucial to generating new patients. However, your work doesn't end there. You need a strategy and tactics for converting website traffic
- [New Google AdWords Roadblocks and The Risk to Your Practice](https://advancemedia.com/blog/new-google-adwords-roadblocks-and-risk-to-your-practice/) - Google AdWords has proven to be a great medium for driving leads, but not without challenges. Those challenges often stem from the sensitive nature of the procedures aesthetic practices offer (and Google's policy team). Testimonials, before & after photos, and expectations for any kind of result need to come with copious disclaimers. Your aesthetic practice needs
- [Turbo's Re-Marketing Solution if Your Aesthetic Practice is Blocked By Google or Adroll](https://advancemedia.com/blog/turbo-remarketing-solution-if-your-aesthetic-practice-blocked-by-google-or-adroll/) - If you're unfamiliar with re-marketing, or "re-targeting," it's the positioning of display ads on third-party websites targeting users who have previously visited your website. Chances are you've seen these ads before; you visit a website, leave and then their ad pops up on another website. This is done via a cookie dropped in your web
- [What to Look For (and Avoid) in a Digital Marketing Agency](https://advancemedia.com/blog/what-to-look-for-in-a-digital-marketing-agency/) - Marketing is tough! There are so many different tools and solutions out there that it’s easy to get paralysis of analysis. You can try to keep all your marketing “in-house,” but there are many reasons why that approach is not practical. The best digital marketing agency for your aesthetic practice, whether you’re a plastic surgeon, medical
- [Case Study: How Magic Rating Can Help Grow Your Aesthetic Practice's Reviews](https://advancemedia.com/blog/case-study-how-magic-rating-can-help-grow-your-aesthetic-practices-reviews/) - When we started working with the Southern California dermatology clinic they had a strong search engine presence, but their online reviews didn't reflect well on their brand. Enter the review-generating, reputation management software Magic Rating. Background: Back in August of 2017, the practice had only 12 Google Reviews and a measly 2.9 star rating, and worst of all, no
- [Introducing Phone Tag: Next Generation Call Tracking by Turbo](https://advancemedia.com/blog/introducing-phone-tag-next-gen-call-tracking-by-turbo/) - But what about tracking phone calls? Are you tracking the number of calls you're getting? Can you confirm how many of those calls exceeded 30 seconds? Two minutes? Can you record calls? Can you confirm the source/medium where each call came from? If not, you're missing out on a ton of data. Your GPS for
- [Turbo's Most Recent Dermatology Practice Re-Design](https://advancemedia.com/blog/turbos-most-recent-dermatology-practice-re-design/) - We’ve recently completed a website re-design for our client Levy Dermatology. Lead by board-certified dermatologist Alan Levy, MD, the practice has two locations in the Memphis metropolitan. TRBO has worked with Dr. Levy and Levy Dermatology for about a year, but this was the first major website design update we've made. When the practice fist signed
- [Summer 2018: What's New With Turbo?](https://advancemedia.com/blog/summer-2018-whats-new-with-turbo/) - For many aesthetic practices, summer means a little slowdown, particularly in August and September when the kids are going back to school. At TRBO, we've got quite a few new products and tools we're rolling out this summer. Each one is geared toward improving your practice's patient engagement, social proof, lead generation, or tracking capabilities.
- [The New Chrome Browser Could Cost You Patients](https://advancemedia.com/blog/the-new-chrome-browser-could-cost-you-patients/) - Changes are coming with the way Google's Chrome browser displays secure and unsecure websites. The difference between a secure vs. unsecure website is whether or not it has an up-to-date SSL (Secure Sockets Layer) certificate to encrypt data sent between a server and user. All browsers will display a lock of some sort if your website
- [GDPR and HIPAA: Should Your Aesthetic Practice Should Be Worried?](https://advancemedia.com/blog/gdpr-and-hipaa-should-your-aesthetic-practice-should-be-worried/) - In May 2018, the European Union introduced the General Data Protection Regulation, also known as GDPR, which has transformed European data security. GDPR is a legal framework that establishes guidelines for websites on the Internet and how they collect and process personal information. GDPR was implemented in response to companies collecting large amounts of data
- [Plastic Surgeon Marketing: A Beginner's Guide for 2018](https://advancemedia.com/blog/plastic-surgeon-marketing-a-beginners-guide-for-2018/) - Are you a newly-minted plastic surgeon or have you recently branched out on your own to start a practice? Or, you may have years of experience but never concerned yourself with digital marketing. Regardless of your circumstance, getting into digital marketing is daunting. That's why we've put together a simple checklist for plastic surgeons new
- [More Magic Rating Features: Review Pop Up!](https://advancemedia.com/blog/more-magic-rating-features-review-pop-up/) - We've released yet another Magic Rating feature: a review pop up. Most of the time we think of pop ups as annoying because they often get in the way. The new Magic Rating review pop up is small, yet large enough to be noticed. The pop up will show up either at the top or bottom of your
- [The 411 on Mobile-First Indexing](https://advancemedia.com/blog/the-411-on-mobile-first-indexing/) - Your aesthetic practice may have noticed an email from the "Google Search Console Team" hit your inbox this week alerting you that "mobile-first indexing has been enabled" for your website. You're receiving this notice because you've been added as a user, or you are an owner, of your website's Google Webmaster Tools account. To be fair,
- [Top 6 SEO Myths Dispelled](https://advancemedia.com/blog/top-6-seo-myths-dispelled/) - SEO is back! That's at least what we're seeing as headlines in the digital marketing world now that people are seeing Facebook organic reach as dead. It's odd that it's taken so long for many to notice that the free ride on Facebook is over. We first reported this four and a half years ago!
- [Calculating Google Ads ROI](https://advancemedia.com/blog/calculating-google-ads-roi/) - I've mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your aesthetic practice to advertise on. Before you get started with Google ads, it bears mentioning that you really need to think through your strategy with your ad campaigns... Which procedures are you targeting? What symptoms or
- [Why You Should Stop Obsessing Over Ranking #1](https://advancemedia.com/blog/why-you-should-stop-obsessing-over-ranking-number-1/) - If you've ever invested in SEO then you've probably evaluated your website's organic search rankings as a Key Performance Indicator (KPI). Typically, the goal is to improve your rankings for a group of keywords, and ultimately obtain that #1 spot. Ranking #1 for a popular keyword is great, but what does that tell you about
- [5 Blogging Tips for Aesthetic Practices](https://advancemedia.com/blog/5-blogging-tips-for-aesthetic-practices/) - Blogging is the lifeblood of your aesthetic practice's content marketing. However, your approach to blogging shouldn't be to pump out as many articles as possible. Instead, focus on quality over quantity. Here are 5 tips to ensure your plastic surgery, med spa, or dermatology practice produces quality blog articles: 1) Coming up with your blog topics:
- [Should I Run Google Ads for a Keyword I Already Rank Well Organically For?](https://advancemedia.com/blog/should-i-run-google-ads-for-a-keyword-i-already-rank-well-organically-for/) - This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings in the top 3, or maybe even #1, for one of your most important procedures. Or, maybe you haven't worked too hard and have "randomly" wound up with a high organic ranking. Either way, congrats!
- [Holiday Email Ideas for Your Aesthetic Practice](https://advancemedia.com/blog/holiday-email-ideas-for-your-aesthetic-practice/) - The Holidays are around the corner! It's a time for celebration with family and friends and ... email marketing! In this article, we'll highlight some topic ideas, as well as some strategies to help your emails stand out from the crowd. Thanksgiving is only a week away, as of writing this, and you also have
- [The 411 on Review-Gating and Google's Policy](https://advancemedia.com/blog/411-on-review-gating-and-googles-policy/) - Generating positive reviews for your aesthetic practice is essential to building your social proof and improving your visibility and credibility online. There are many different softwares and tools available, such as Magic Rating, that can help your practice turn happy patients into brand advocates, but you need to be careful. Both Yelp and Google My Business, two
- [Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?](https://advancemedia.com/blog/google-call-only-ads-update-are-phone-leads-better-than-web-leads/) - This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to use their actual business name in call-only ads. Service providers can no longer advertise with a business name that doesn't represent their specific business or clearly disambiguate from similar businesses. For example, generic or location-based
- [What's New With TRBO in 2019?](https://advancemedia.com/blog/whats-new-with-turbo-in-2019/) - 2018 was a huge year for TRBO. We're on pace to grow 30-40% for the third straight year, and we've added a few key members to our team. In this article, we'll recap some of our accomplishments from 2018 and some of our plans for 2019. New Team Members We added Sarah Smith in February,
- [TRBO Settling into the New Downtown Office](https://advancemedia.com/blog/turbo-settling-into-the-new-downtown-office/) - The TRBO ADvance team is excited to be getting settled in our new downtown Charleston office on historic Meeting St, as part of the Digital Corridor. What is the Digital Corridor? This new location was custom design by TRBO via the Digital Corridor, a non-profit organization whose goal is to attract, nurture and promote Charleston's
- [How to Effectively Use Email Marketing When Your Practice Only Does Surgery](https://advancemedia.com/blog/how-to-effectively-use-email-marketing-when-your-practice-only-does-surgery/) - Email marketing is a crucial digital marketing tactic for encouraging patient retention. When I say "patient retention" I simply mean the act of converting a previous patient into a repeat patient. It can be expensive to generate a new patient, so it makes a lot of sense to put a heavy emphasis on patient retention.
- [Google is Taking Over Your Ads...What This Means For Your Practice](https://advancemedia.com/blog/google-is-taking-over-your-ads-what-this-means-for-your-practice/) - In late January, Google announced that it will "take over management" of ad campaigns unless you actively opt-out. Google sent an email with the headline: "We’ll focus on your campaigns, so you can focus on your business.” Here's the message Google has been sending out: What Exactly Does This Mean? According to Google's email, they’ll
- [Should I Add Live Chat to My Website?](https://advancemedia.com/blog/should-i-add-live-chat-to-my-website/) - The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices. Why not? Don't we live in a world of instant gratification? Yes, that is true, but in this article, we'll dive into why live chat is probably not the answer for your practice. Imagine you are a prospective
- [Your Aesthetic Practice Needs to STOP Using Sliders on Your Home Page: Here's Why...](https://advancemedia.com/blog/your-aesthetic-practice-needs-to-stop-using-sliders-on-your-home-page-heres-why/) - Let me start out by saying that sliders are not bad, they should just be avoided on an aesthetic practice website home page (or on any page). Before we jump into the "why," lets first define the term "slider." What is a Slider? A "slider" on a website simply refers to a content area that has multiple
- [Why You DON'T Want Only 5 Star Reviews](https://advancemedia.com/blog/why-you-do-not-want-only-5-star-reviews/) - That's right, you should not aim for only 5 star reviews! That might sound counter-intuitive. After all, don't we want to avoid negative or 1 star reviews? The answer is undoubtedly yes, we want more 5 star reviews. However, new research from the Spiegel Research Center suggests that consumer purchase likelihood peaks between 4.0 and 4.7 stars and
- [Do My Web Leads Really Suck?](https://advancemedia.com/blog/do-my-web-leads-really-suck/) - "My web leads suck!" Many of us have dealt with a situation like this, whether as the business owner, practice manager, or in our case, the agency helping to generate the leads. There's nothing more frustrating than hearing this because this phrase doesn't really tell you anything. You need to dig into the "why" to
- [Is Your SEO Really Bad Because a Random Report Says So?](https://advancemedia.com/blog/is-your-seo-really-bad-because-a-random-report-says-so/) - If you run a business with a website you've probably been spammed by a random person highlighting how poor your SEO is. Often times, this is a "canned email" from an individual in India that's blasted out to countless website owners. Occasionally, you might see a more detailed breakdown of where you're not ranking or
- [[R.I.P] eRelevance - What now?](https://advancemedia.com/blog/rip-erelevance-what-now/) - eRelevance is Closing... How businesses will be impacted? eRelevance, a digital marketing company, launched in 2013 by software entrepreneur Bob Fabbio. Mr. Fabbio successfully raised over $15 million from investors including Martin Ventures, Rally Ventures, Chicago Ventures, Miramar Venture Partners and Capital Factory, according to the Austin Business Journal. The total number of businesses served
- [TRBO is Heading to ASAPS this Week!](https://advancemedia.com/blog/turbo-is-heading-to-asaps-this-week/) - TRBO will be at the American Society for Aesthetic Plastic Surgery conference in New Orleans Friday, May 17th through Monday, May 20th at booth #350 - please stop by to say "hi." Special Offer for Event Attendees We have some exciting news to announce at ASAPS regarding our new Consultation Generator Program, as well as, we
- [How to Automate Your Followup to Improve Your Lead-to-Consultation Rates](https://advancemedia.com/blog/how-to-automate-your-followup-to-improve-your-lead-to-consultation-rates/) - For an aesthetic practice owner - or a marketing agency managing an aesthetic practice - there's nothing more frustrating than succeeding in your efforts to drive more traffic and generate more leads only for them to fail to get these leads through the sales cycle. One of the biggest roadblocks in this lead-to-new-patient sales funnel
- [The Best 2-Way Text Messaging Solution for Plastic Surgeons](https://advancemedia.com/blog/the-best-2-way-text-messaging-for-plastic-surgeons/) - TRBO has now partnered with ZipWhip to offer a brand new 2-way text messaging service. Best of all, TRBO Gold clients get this new technology at NO additional charge!! There has been a significant increase in businesses and consumers communicating via text (SMS), and research shows that consumers prefer to text businesses. In fact, according
- [Best Email Marketing Software for Plastic Surgeons](https://advancemedia.com/blog/best-email-marketing-software-plastic-surgeons/) - Building an email list and effectively marketing using email software has become a MUST HAVE now for a plastic surgery practice (even if you only do surgery). Constant Contact, Mail Chimp, Get Response, Aweber…there are so many to choose from and it is easy to get lost in the noise. Every software claims to be
- [The TRBO Difference: Tips for the Best Digital Marketing for Your Aesthetic Practice Growth](https://advancemedia.com/blog/turbo-difference-best-marketing/) - **Important note: this article was originally published in June 2017, but has been updated in 2020 to reflect the most recent best practices, tips and information about TRBO ADvance Digital marketing is constantly evolving, but it's important to understand the difference between tactics and strategies. Both start with an objective or goal. For most aesthetic
- [Understanding Your Marketing vs. Sales Funnel: How to Close More Leads](https://advancemedia.com/blog/understanding-your-marketing-vs-sales-funnel-how-to-close-more-leads/) - Rule #1 in marketing is understanding that marketing is not selling. Marketing is the activity, strategies, and tactics utilized to help engage with and build a relationship with prospective customers so that they're ready to entertain a buying decision. Any aesthetic practice, big or small, looking to invest in marketing needs to understand not only
- [Aesthetic Practice Do's and Don'ts for Running Facebook Ads in 2020](https://advancemedia.com/blog/aesthetic-practice-dos-and-donts-for-running-facebook-ads-in-2020/) - Is your aesthetic practice interested in running Facebook or Instagram ads? Or have you run them in the past without much luck? Chances are you're not following the best practices or the basic do's and don'ts of running ads on these social networks. We've collaborated with our CMO, Chris Moore, a #1 Best Selling Author on
- [Two Big Google Ads Changes Your Aesthetic Practice Needs to Know About in 2020](https://advancemedia.com/blog/two-big-google-ads-changes-your-aesthetic-practice-needs-to-know-about-in-2020/) - As we approach 2020, it's important for all aesthetic practices, including plastic surgeons, medical spas, and cosmetic dermatologists, to be aware of two big changes Google is rolling out within the Google Ads platform. These updates by Google come on the heels of their adjustments to the ads and bidding process, an effort to automate
- [Top 7 Ways Your Aesthetic Practice Can Convert More "Cold Traffic" Leads from Social Ads (or Any Medium)](https://advancemedia.com/blog/top-7-ways-your-aesthetic-practice-can-convert-more-cold-traffic-leads-from-social-ads/) - Cold traffic is visitors to your website or landing pages that have never heard of your practice. There’s no familiarity with any of the doctors or your brand, thus, there’s no relationship whatsoever. If you ask any practice what type of lead they like best, every single one will tell you that a referral is
- [5 Tips for Google Ads Success](https://advancemedia.com/blog/5-tips-google-adwords-success/) - **Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been updated to reflect the new name, Google Ads. I've also added comments in italics below at the bottom of each item to reflect updates that have happened since 2017. Considering Google Ads? They just might be
- [Top 6 SEO Tactics for Aesthetic Practices in 2020](https://advancemedia.com/blog/top-6-seo-tactics-aesthetic-practices-2018/) - *Important Note: This blog was originally published in 2018 and has been updated to reflect the SEO best practices for 2020. All updates are noted below each item mentioned. I'll save my digital marketing predictions for another article and instead just focus on the top SEO tactics your medical or aesthetic practice should focus on
- [Is Blogging Really Effective? How to Track Blogging KPIs](https://advancemedia.com/blog/is-blogging-really-effective-how-to-track-blogging-kpis/) - Blogging is outdated! Blogging is stale! Blogging is so 10 years ago! Yes, I still hear aesthetic practices pushing this message despite countless evidence to the contrary. The truth is, blogging isn't dead, it's alive and well. Blogging can help improve SEO, establish credibility, and generate leads! Your aesthetic practice's marketing funnel for blogs is
- [4 Misleading Google Analytics Stats to Watch Out For](https://advancemedia.com/blog/4-misleading-google-analytics-stats-to-watch-out-for/) - Google Analytics is a vital tool for evaluating your website’s performance and tracking KPIs (key performance indicators). Like almost any tool, however, it has its limitations. In this article, I’d like to dive into misleading data that often confuses users. When I say “misleading” I mean that stats or numbers shown may give you the
- [6 Most Important Sales and Marketing Pieces that Compliment TRBO ADvance's Services](https://advancemedia.com/blog/6-most-important-sales-and-marketing-pieces-that-compliment-turbo-medical-marketings-services/) - TRBO ADvance is a full-service digital marketing agency, but that doesn't mean we give you every single digital marketing or sales tool or skill your aesthetic practice needs to be successful. No agency does. Here's a breakdown of everything you get with Turbo: SEO - citations/directory management and procurement; backlink building; schema/structured data Content marketing
- [4 Ways Your Aesthetic Practice Can Survive the Coronavirus](https://advancemedia.com/blog/4-ways-your-aesthetic-practice-can-survive-the-coronavirus/) - The coronavirus has created an unprecedented national and international emergency that is affecting nearly every business in the U.S. These are scary times for aesthetic practice owners, but this isn't the end of the world. Once we have a better handle on the spread of virus there will be an opportunity for aesthetic practices. In
- [Surviving the Coronavirus: Virtual Consultations May Be the Solution, But Which Software Should You Choose?](https://advancemedia.com/blog/surviving-coronavirus-virtual-consultations-solution-which-software-should-you-choose/) - Many aesthetic practices are being forced to shut down operations due to COVID-19, AKA the coronavirus. If you are one of many who are being asked to close your business in an effort to help flatten the curve, there's still an opportunity. If your practice has closed, we highly recommend you consider virtual consultations... A
- [6 Ways to be Prepared to Re-Open After the Coronavirus Shutdown](https://advancemedia.com/blog/6-ways-to-be-prepared-to-re-open-after-coronavirus-shutdown/) - If you are one of the many aesthetic practices able to be open right now, you’re very fortunate. For many practices, this isn’t the case. If your practice is closed, however, it is important not to panic and instead, focus on being prepared for your reopening. One mistake made by many business owners, including owners
- [5 Ways Your Practice Can Generate Cash While You're Closed](https://advancemedia.com/blog/5-ways-your-practice-can-generate-cash-while-you-are-closed/) - Your aesthetic practice is now closed due to the COVID-19 outbreak and subsequent government orders for "non-essential businesses" to temporarily shut down. From a sales and marketing perspective, you want to make sure you've covered your bases by emailing and texting patients and updating your Google My Business page, to name a couple. More on
- [Demand for Aesthetics During the Coronavirus Spells Future Opportunity](https://advancemedia.com/blog/demand-for-aesthetics-during-the-coronavirus-spells-future-opportunity/) - The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that have been reported). As of March 27th, the number of infected Americans is over 86,000. Epidemiologists expect this number to rise. The economic impact of forcing "non-essential" businesses to shut down has been enormous. Many
- [Coronavirus Resource Guide for Aesthetic Practices](https://advancemedia.com/blog/coronavirus-resource-guide-for-aesthetic-practices/) - We’ve published quite a bit of content lately about your practice and the Coronavirus (COVID-19) pandemic and we thought it would be convenient for aesthetic practices to have access to this material in one location. There’s also 3rd party links to other valuable information. Marketing & Sales TRBO Articles: Latest Update on Consumer Demand for
- [What Can Doctors and Practice Owners Be Doing Right Now to Invest in Their Marketing](https://advancemedia.com/blog/what-can-doctors-and-practice-owners-be-doing-right-now-to-invest-in-their-marketing/) - We’re now approaching a month that many aesthetic practices have been forced to closed due to the Coronavirus pandemic. Our hearts go out to everyone impacted, from both a health standpoint and an economic standpoint. Over the past few weeks, we’ve mentioned ways your practice can generate cash right now, specifically through gift cards, selling
- [Step-By-Step Guide for Re-Opening Your Practice Post-Coronavirus](https://advancemedia.com/blog/step-by-step-guide-for-re-opening-your-practice-post-coronavirus/) - As of Wednesday, April 22, 2020 several states have started to “re-open” for business. What that means exactly and how it impacts your aesthetic practice will vary on what your governor announces. Texas, Oklahoma, and Alaska have recently announced that they are easing restrictions around elective surgery. Governors in Georgia, South Carolina, and Tennessee have
- [Aesthetic Consumer Demand Update Part I: Data Trends](https://advancemedia.com/aesthetic-consumer-demand-update-part-i-data-trends/) - Good news, there are strong indications that Google search demand for aesthetics is increasing! Keep in mind that just three weeks ago I posted an article that highlighted how demand was leveling off or falling for many aesthetic queries. As we'll touch on in this article, that leveling off period of around mid-April was near
- [Aesthetic Consumer Demand Update Part II: Psychology](https://advancemedia.com/blog/aesthetic-consumer-demand-update-part-ii-psychology/) - As our last article pointed out, there is raw data that suggests consumer demand for aesthetics is increasing. With record levels of unemployment and several states continuing their lockdown, it begs the question: why is aesthetic demand increasing? Additionally, is aesthetics an anomaly compared to other industries? Maybe not. Search Engine Land, one of the
- [Latest Update on Consumer Demand for Aesthetics During Coronavirus](https://advancemedia.com/blog/latest-update-on-consumer-demand-for-aesthetics-during-coronavirus/) - Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It's been 3 weeks since that article and A LOT has happened/changed since then, including, but not limited to... U.S. Coronavirus cases and deaths have surpassed every other country (at least from the statistics these countries
- [Google vs. Facebook Ads: Which is Better for Aesthetic Practices?](https://advancemedia.com/blog/google-vs-facebook-ads-which-is-better-for-aesthetic-practices/) - If you're an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the largest platforms to run ads on are Google and Facebook. So, which one is best? Comparing Google and Facebook is like comparing apples to oranges. They're very different on so many levels. Before you even
- [Hiring a Professional Marketing (Growth) Agency...Is it Worth it in 2020?](https://advancemedia.com/blog/hiring-professional-marketing-growth-agency-worth-it-in-2020/) - We're now nearing the end of May 2020 and many aesthetic practices are just starting to recover from an awful two-three month stretch due to the Coronavirus. Some practices will take months to recover financially and some practices won't ever recover from this setback. If you're still shut down, or even if you've recently opened,
- [Everything You Need to Know About ADA Compliance](https://advancemedia.com/blog/everything-you-need-to-know-about-ada-compliance/) - We focus so much on optimizing our websites for conversion, but did you know that you also need to optimize your site compliance? Specifically, we're talking about accommodating visitors with disabilities. *Important Note: I want to preface the information outlined in this blog with the suggestion that every practice consult their attorney when it comes
- [Why SEO Should Never Be Your Sole Marketing Lead Gen Tactic](https://advancemedia.com/blog/why-seo-should-never-be-sole-marketing-lead-gen-tactic/) - At TRBO, we’re big on SEO (search engine optimization). If we weren’t then we wouldn’t be so active with our blogging to help with our own SEO, just like we do for our clients. Unless you branch out into other networks and mediums. Here’s a great video from Chris Moore, our CMO, that breaks down
- [Summer Forecast for Aesthetic Consumer Demand](https://advancemedia.com/blog/summer-forecast-for-aesthetic-consumer-demand/) - This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand, more cities and states are opening up, and the stock market is soaring. On the other hand, unemployment has reached 25% and the Coronavirus death toll in the U.S. surpassed 100k. On a more micro-level,
- [Are Google's Speed Tests Accurate?](https://advancemedia.com/blog/are-googles-speed-tests-accurate/) - *Important Note: This blog was originally published in 2017 and has been updated to reflect updated information about speed tests. Insights and opinions have changed over the past three years, but all 2020 updates are noted below each section that warrants an update. Have you checked your website speed lately? If not, you probably should
- [How to Properly Configure and Optimize Your Website Tracking](https://advancemedia.com/blog/how-to-properly-configure-and-optimize-your-website-tracking/) - "If you can't measure it, you can't improve it." Those are the famous words from Peter Drucker, one of the leading consultants, teachers, and authors that shaped how modern business functions in the twentieth century. You can learn more about Drucker here. Why Tracking Matters... Simply put, if you cannot track your marketing and advertising
- [Aesthetic Search Demand Trends After Covid-19 Resurgence](https://advancemedia.com/blog/aesthetic-search-demand-trends-after-covid-19-resurgence/) - Over the past two weeks, we've seen a huge surge in Coronavirus cases in the U.S. This has forced some counties and states to shut down businesses, yet again. That's the bad news. Texas, California, Florida, and Arizona are just a few states shutting down water parks, movie theaters, bars, gyms, and beaches. In Texas
- [Are AMP Pages Worth Developing?](https://advancemedia.com/blog/are-amp-pages-worth-developing/) - Over the past few years, we've seen the rise of Google's Accelerated Mobile Pages (AMP). Launched in 2016, AMP is an open-source HTML framework originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP dramatically increases the mobile load speed of your web pages by loading all of the content
- [Late Summer Aesthetic Search Demand Update](https://advancemedia.com/blog/late-summer-aesthetic-search-demand-update/) - Back on July 1st, we discussed how the June surge in Coronavirus cases was affecting demand. At that point in time, the pandemic was hitting several states particularly hard. Texas, California, Florida, and Arizona shut down water parks, movie theaters, bars, gyms, and beaches. Fast-forward four weeks and we're still not out of the water.
- [Ranking the Most Important Google Analytics Metrics](https://advancemedia.com/blog/ranking-the-most-important-google-analytics-metrics/) - Tracking your website and marketing efforts is critical. If you do not have your tracking dialed in and you're considering investing in digital marketing and advertising, or, even worse, you're actually running marketing campaigns right now, STOP! Make sure you check out this article highlighting how you properly configure your website tracking. Without tracking, you
- [Direct Traffic in Google Analytics: What Exactly is It?](https://advancemedia.com/blog/direct-traffic-in-google-analytics-none-vs-not-set/) - *This blog was originally published in May of 2019 but was updated in October 2020 with additional info, in the hopes of further demystifying a confusing source of traffic. Direct traffic is the most misunderstood source in Google Analytics. Most Analytics beginners understand common sources of traffic, such as: Google/organic Facebook/referral Bing/cpc These sources they're
- [The End of Cookies: What it Means for Your Website and Marketing](https://advancemedia.com/blog/the-end-of-cookies-what-it-means-for-your-website-and-marketing/) - Back in January, Google announced its plan to end third-party cookies in the Chrome browser "within two years." The goal is to make web browsing more secure, which is a good thing, but it has huge implications on digital advertisers. Chrome engineering director Justin Schuh said that "the move is designed to encourage publishers, advertising
- [TRBO Earns Inc. 5000 Ranking for 2020](https://advancemedia.com/blog/turbo-earns-inc-5000-ranking-for-2020/) - On August 12, 2020, Inc. Magazine revealed that TRBO ADvance is No. 2,161 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. TRBO ADvance’s leadership is pleased to join the ranks of some of America’s most successful companies—brands such as Intuit, Zappos, Under Armour, Microsoft, Patagonia, and more—who
- [How Can My Aesthetic Practice Generate More Reviews?](https://advancemedia.com/blog/how-can-my-aesthetic-practice-generate-more-reviews/) - Every aesthetic or medical practice should be aiming to generate more reviews. With more reviews, your practice has more credibility, more social proof, and can potentially even improve its SEO. However, generating reviews is easier said than done. In this article, I've outlined a few things to keep in mind as you get started. To
- [Best Plastic Surgeon SEO in 2021: Rankings Are Not Your KPI](https://advancemedia.com/blog/best-plastic-surgeon-seo-in-2021-rankings-are-not-your-kpi/) - As we head into 2021 and hopefully return to some sense of normalcy once the Covid-19 pandemic has subsided, it's time to start thinking about...SEO! One overarching message I'd like to convey in this article, as stated in the title, is that rankings are not the KPI (key performance indicator) for plastic surgery practice's digital
- [September Aesthetic Search Demand Update](https://advancemedia.com/blog/september-aesthetic-search-demand-update/) - Back in late July, we discussed how Coronavirus cases were leveling off after a "second wave" appeared to hit a number of states hard in June and early July. By late July, however, we saw the number of daily cases start to level off. Over a month has past and we're now in September -
- [Understanding Patients & Profit Margins: Keys For Your Practice's Success](https://advancemedia.com/blog/patients-profit-margins-medical-practice-success/) - **Original article published in August 2011. Updated and re-published in December 2020. As a doctor running a medical or aesthetic practice you have many things to keep track of (or at least be aware of), employees, payroll, marketing, scheduling and much more. One of the biggest things that I see overlooked is an in-depth understanding
- [Marketing on a Budget: How to Best Spend $10,000](https://advancemedia.com/blog/marketing-budget-best-spend-10k/) - **Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It doesn't matter if you're just starting out, fresh out of med school with a ton of student loan debt. Marketing is an investment, not a line item cost. That said, sometimes you've got to "do
- [What's New With Google AdWords: More Extensions!](https://advancemedia.com/blog/whats-new-with-google-adwords-more-extensions/) - **Original article published in September 2018. Updated and re-published in November 2020. In late July 2018, Google officially moved over to its new and improved AdWords interface. The interface had been available for months, being touted as "faster" than the previous interface. While I question the speed improvement, there are certainly several new features that
- [Top 12 Softwares and Tools Every Aesthetic Practice Should Be Using](https://advancemedia.com/blog/top-12-softwares-tools-every-aesthetic-practice-should-be-using/) - **Original article published Dec 2019. Updated and re-published November 2020 As a marketing agency, we use a ton of technology to get work done. This inevitably leads to software "bloat," meaning we're overpaying for some technology that we're not fully utilizing or we're paying for two solutions when one will suffice. This same problem exists
- [How to Keep Your Website ADA and WCAG Compliant (And Why That Matters)](https://advancemedia.com/blog/how-to-keep-your-website-ada-and-wcag-compliant-and-why-that-matters/) - If you run an aesthetic practice you know all about insurance and minimizing liability. It's essential for any business, especially those in the medical field. But what about your website? You need to ensure your website is accessible for all users, not just for optimal user experience but to protect your practice from a pricey
- [Understanding Traffic Fluctuations in Google Analytics: How to Explain Big Shifts](https://advancemedia.com/blog/understanding-traffic-fluctuations-in-google-analytics-how-to-explain-big-shifts/) - Google Analytics is full of great information. However, as I've pointed out in previous articles, some of the data can be misleading. If you're running an aesthetic practice focused on growth, then you not only need to know your numbers, you need to know how to dig into the numbers and not always take them
- [A First Look at Google Analytics 4](https://advancemedia.com/blog/a-first-look-at-google-analytics-4/) - Google Analytics 4 is here! GA4, as it's being called, officially launched in October 2020 and it has caused some chaos and confusion among marketers ever since. Timeline of Google Analytics There have been 4 versions of Google Analytics, which originally launched back in 2005: GA1: Urchin, 2005 GA2: Classic, 2008 GA3: Universal, 2013 GA4:
- [Will a More Accessible or Compliant Website Improve SEO?](https://advancemedia.com/blog/will-a-more-accessible-or-compliant-website-improve-seo/) - The Americans with Disabilities Act (ADA) Standards for Accessible Design was introduced by The Department of Justice (DOJ) in September 2010 and over the past few years more and more businesses have worked to make their websites compliant. You'll see this compliance, or at least an attempt to be compliant, reflected on websites with a disability
- [TRBO Announces Partnership with Yext](https://advancemedia.com/blog/turbo-announces-partnership-with-yext/) - Is Yext All I Need for Great SEO? No, it’s just one piece of the pie. As mentioned above, Yext helps with the consistency and completeness of your local directory listings, but you still need to develop a strategy and invest in: On-Site SEO Technical SEO Content Backlinking Do All TRBO Clients Get Yext? Yes,
- [Why Long-Tail Keywords Are So Valuable](https://advancemedia.com/blog/why-long-tail-keywords-are-so-valuable/) - Content marketing is the most important piece of your practice's SEO. Without it, your website stays stagnant, you create fewer opportunities for backlinks, and you miss out on more organic traffic, traffic that may not have found you otherwise. When we think content marketing we focus on blogs because they are the primary mechanism for
- [SSL & Website Hosting](https://advancemedia.com/blog/ssl-website-hosting/) - What exactly is Web Hosting? Your website is made of many different pages, also known as files. Once your website is built, you need a place to “store” or “host” the files. When a visitor types in your website address they are sending a request to your host to view those files. Most practices choose
- [New WordPress Website Development](https://advancemedia.com/blog/new-wordpress-website-development/) - What is It? The proper design and development of your aesthetic practice website is the foundation to your digital marketing success. Our process works as follows: Kick Off Call – preview timelines and what we need to get the job done, as well as outlining the three phases noted below Asset collection – this is where we
- [WordPress Takeover and UX Makeover](https://advancemedia.com/blog/wordpress-takeover-and-ux-makeover/) - What is It? The proper design and development of your aesthetic practice website is the foundation to your digital marketing success. Our process works as follows: Kick Off Call – preview timelines and what we need to get the job done, as well as outlining the three phases noted below Asset collection – this is where we
- [Search Engine Optimization](https://advancemedia.com/blog/search-engine-optimization/) - What is Search Engine Optimization? Search engine optimization, SEO, is an important part of any online marketing plan for aesthetic practices. It is our goal, at TRBO ADvance, to create a customized SEO strategy, based on your geographic location and your unique procedures, to help deliver results for your practice. We will optimize your website
- [Content Marketing](https://advancemedia.com/blog/content-marketing/) - What is Content Marketing? Content marketing, specifically content writing, is the creation and distribution of unique, engaging articles designed to reach your target audience. Providing valuable content to your prospects and patients will allow you to establish yourself as a leader in your industry, as well as build trust within your audience. It is essential
- [Google Ads Management](https://advancemedia.com/blog/google-ads-management/) - What is It? Google Ads, formerly Google AdWords, is the advertising platform Google developed to assist you in marketing your procedures within the Google Search Engine and its affiliate sites. TRBO has found that Google Ads is most effective using the text ads that appear when people search for phrases related to your offering. This appears
- [Facebook Ad Management](https://advancemedia.com/blog/facebook-ad-management/) - What is It? Facebook is still the most popular social network. The trouble is that when Facebook went public on the NASDAQ index in 2012, their responsibility to their shareholders became apparent; they needed ad revenue. As a result, practices saw their Fan page posts’ news feed visibility drop to 1-2% or less. Since posting
- [Syndicated Press Releases](https://advancemedia.com/blog/syndicated-press-releases/) - What is It? Traditionally, press releases have been used as an announcement targeting journalists at local publications, such as newspapers and magazines. Today, we utilize digital press releases, which still announcements, but much more cost-effective than traditional press releases, plus they’re more of a content marketing and SEO strategy. A syndicated online press release, part of
- [Video Marketing](https://advancemedia.com/blog/video-marketing/) - What is It? Video marketing is a form of content marketing with the goal of educating potential patients or providing social proof. Videos can also generate additional search engine rankings or improve the pages they’re embedded on. Turbo’s video marketing program consists of 4 types of videos: Animated & Whiteboard-Style Educational Videos Before & After
- [Full Website Management](https://advancemedia.com/blog/full-website-management/) - What is It? Successful websites require regular maintenance and security updates. Beyond that, aesthetic practices should be regularly updating their website with new procedures being offered, event announcements, specials, and before & after photos Turbo’s full website management program allows your practice to partner with us to make all of these updates on your behalf.
- [UX/UI/Mobile Optimization](https://advancemedia.com/blog/ux-ui-mobile-optimization/) - What is It? UX (User Experience) Optimization is the process of improving a website’s design, copy, images, and other assets in order to maximize the visitor’s interaction with the website. This includes, but is not limited to, changing of navigation items, re-arranging of content, adding content, and removing elements. The goal of UX Optimization is

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- [Refractive Main Landing ®ADVANCE MEDIA](https://advancemedia.com/industries/refractive-surgeons/) - Ophthalmologists and refractive surgeons focused on attracting more laser vision correction patients will benefit from our ability to build awareness of their practice and services, drive traffic, generate new leads, and produce more consultations.
- [Medical Spa Marketing & Ad Agency](https://advancemedia.com/industries/medical-spa-marketing-ad-agency/) - Medical Spa Marketing & Ad Agency Medical spas focused on attracting more clients seeking aesthetic and wellness treatments will benefit from our ability to build awareness of their practice and advanced services, drive qualified traffic, generate high-value leads, and produce more consultations. We optimize your growth and ROI (return on investment) by focusing not only
- [Longevity Clinic Marketing & Ad Agency](https://advancemedia.com/industries/longevity-clinic-marketing-ad-agency/) - Longevity Clinic Marketing & Ad Agency Longevity clinics focused on attracting more patients seeking age optimization and wellness services will benefit from our ability to build awareness of their practice and cutting-edge treatments, drive qualified traffic, generate high-value leads, and produce more consultations. Who We Are Founded in 2010, ADvance Media is a full-service advertising
- [Cosmetic Main Landing ®ADVANCE MEDIA](https://advancemedia.com/industries/cosmetic-dermatologists/) - Cosmetic dermatologists focused on attracting more aesthetic patients will benefit from our ability to build awareness of their practice and services, drive traffic, generate new leads, and produce more consultations.
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- [Advertising Services ®ADVANCE MEDIA](https://advancemedia.com/services/digital-advertising/) - Advertising is the most proactive approach you can take to grow your practice Methods like SEO and leveraging social media take time; advertising is the best tactic for driving immediate traffic and leads.
- [Services Main Landing](https://advancemedia.com/services/) - A Vision Based On Evergreen TacticsTo Deliver Results Each one of our campaigns have been designed with precision, leveraging our extensively-tested and proven processes to sustainably increase brand visibility, drive traffic, boost conversion rates, and generate more prospect leads. Our best-in-class data allows for quick adjustments to continually optimize campaigns and provide transparent ROI reporting.
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- [Branding & Design Services ®ADVANCE MEDIA](https://advancemedia.com/services/branding-and-design/) - Your brand is the centerpiece of everything your practice touches. ADvance Media offers different branding packages that focus on establishing your practice identity and ethos.
- [Social Media Marketing Services ®ADVANCE MEDIA](https://advancemedia.com/services/social-media-marketing/) - The key to a successful social media marketing strategy should focus on three main things: investing on the right social networks, growing your number of followers on these social networks, consistently posting quality content that engages your followers.
- [Marketing Services ®ADVANCE MEDIA](https://advancemedia.com/services/email-text-message-marketing/) - Email marketing is not dead! It’s an older, proven tactic for reaching your target audience but one that should be looked at as a single tool that works well, especially when strategically utilized with SMS/MMS or text message marketing.
- [AI Visibility, AEO & GEO](https://advancemedia.com/services/ai-visibility-aeo-geo/) - AI Visibility, AEO & GEO services for plastic surgeons, orthodontists, and med spas. Get recommended by ChatGPT, Gemini, and AI search.
- [Our Technologies ®ADVANCE MEDIA](https://advancemedia.com/services/our-technology/) - ADvance Media is more than just an advertising agency. We are obsessed with technology and software and tools to help drive leads, auto-follow/drip campaigns, track your sales funnel, and much more.
- [GMB Optimization](https://advancemedia.com/services/gmb-optimization/) - SERVICES GMB Optimization Google My Business optimization is a modern approach to SEO that involves building up your practice's visibility in the local map results, with the end goal of showing your listing in the "3 pack" that typically appears at or near the top of search results. How Can It Help Your Practice? Better
- [SEO Services ®ADVANCE MEDIA](https://advancemedia.com/services/seo/) - At ADvance Media, we focus on the five pillars to successful SEO (search engine optimization). Our goal is to leverage each pillar effectively to get you ranking to drive more organic traffic and generate more leads.
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- [Orthodontics Marketing & Ad Agency](https://advancemedia.com/industries/orthodontics-marketing-ad-agency/) - Marketing and Advertising for Orthodontic Practices Built To Grow Starts, Not Just Clicks. If your Google Ads and SEO reports look good but your starts feel flat, you are not alone. Most orthodontists are competing in crowded local markets, with DSOs, general dentists, and aligner companies all trying to win the same patients. At the
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- [Blog](https://advancemedia.com/blog/) - On the Blog CategoriesWeb DevelopmentVideo MarketingUXUncategorizedTrendsTRBO ProjectsTechnologyTechnical SEOStrategic PlanningSocial NetworkingSEOSalesRetainRefractive SurgeryPractice ReputationPlastic SurgeryOrthodonticsOperationsNewsMobileMedical ReviewsMedical Practice MarketingLocal SEOLead GenerationInternal MarketingInsightsGraphic DesignGoogle AnalyticsGoogle AdsGEOFacebookEmail MarketingDomain NameConvertCall TrackingBrand AwarenessBloggingBlogAIAgency ServicesAEOAdvertisingAcquire Blog Dynamic Post Title Dynamic Post Author Dynamic Post Date Learn the future of paid ads for LASIK clinics with tips on compliance, lead gen, and platform policies
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- [About Us ADvance Media](https://advancemedia.com/about/) - At ADvance Media launched in 2010 and has grown into a 4x Inc 5000 recognized company. Our work follows a unique, user-centric flow, allowing each team lead, from Creative, Client Services, Strategy, Content, Media and Technology, to work together to contribute to the brand purpose and overall campaign experience.
- [Homepage](https://advancemedia.com/homepage/) - Grow Your Practice With Market-Tested Strategies ADvance Media is a medical marketing and advertising agency that leverages expertise in data and technology to increase brand awareness and generate more patient leads, increase revenue, and deliver high-ROI results for medical and aesthetic practices. Partner Network Partner Network 877-673-7096 LET’S TALK! ADvance Media is a medical marketing
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- [Web Dev GA](https://advancemedia.com/web-dev-ga/) - Expertly Designed Conversion-Centric Websites for Plastic Surgeons We’ve mastered the art and science of showcasing Plastic Surgeons. Since 2009, we’ve worked with hundreds of Plastic Surgeons to create a steady flow of patients. Schedule a Website Consultation Partner Network SCHEDULE A WEBSITE CONSULTATION our portfolio ADvance Media Client Websites Rapaport Plastic Surgery New York, NY
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- [Culture](https://advancemedia.com/culture/) - We believe in the strength of a multidisciplinary, mastermind team culture. Our work follows a unique, user-centric flow, allowing each team lead, from Creative, Client Services, Strategy, Content, Media and Technology, to work together to contribute to the brand purpose and overall campaign experience. This integrated collaboration empowers our team to produce best-in-class results throughout
- [New Home](https://advancemedia.com/new-home/) - ADvance Media is a modern advertising agency that leverages expertise in data and technology to generate more patient leads, increase revenue, and deliver high-ROI results for medical and aesthetic practices
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