Grow Your Refractive Practice with Market-Tested Strategies
ADvance Media specializes in high-performance, data-backed solutions tailored for the refractive surgery market, utilizing a strategic combination of Technology, advertising, content, and expertly-trained consultation setters to deliver high-ROI results for your ophthalmology practice.
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Claim Your Free Refractive CRO
(Conversion Rate Optimization) Website Audit
Our Strategic Approach to Refractive Marketing is
Directly Reflected in Our Results
1. Acquire
Successful practices are continually diversifying and fine-tuning their acquisition strategies. ADvance Media promotes our practice partners with a combination of organic (unpaid promotion) and paid strategies. Our offerings are designed for consistent patient flow at the lowest possible rates without sacrificing lead quality. Our websites are also designed to produce the highest quality prospective patient leads to maximize efficiency.
2. Convert
Partnering with the ADvance Leads Sales & Marketing Platform, we’ve developed market-tested follow up sequences and campaigns to aid Patient Coordinators with organization and time management. We also have consultation setting services available with a team that converts leads to consultations at a rate above the industry average.
3. Retain
Our partnership with the ADvance Leads platform has built campaigns and recurring programs dedicated to patient retention and loyalty. Although some of your refractive patients may never need a revision, the relationship still exists and may become a fruitful source of patient referrals. While we do not know what the future holds, we do know that the impact you make on your patients can be a lifeblood for practice growth.
4. Technology Driven Campaigns
We are continually improving ADvance Leads to stretch what is possible with technology applied to marketing best practices. Foundational principles of communication, promotion, and messaging are used to develop campaigns that, when deployed, improve connection and reduce resource loads on your staff.
5. Data Driven Advertising
Once your practice is dialed into leveraging technology to organize and convert prospects into patients, additional volume can be added using advertising. With millions of dollars of advertising management under our belts, we’ve cracked the code to generating high-quality leads at the lowest cost available. We analyze data from all areas to optimize ROI: everything from our creative process to the time of day and day of the week.
6. Revenue Tracking & Reporting
By using ADvance Leads’ CRM and sales pipeline capabilities, we can help your practice understand where to invest in your growth. Our continually evolving reporting program benefits our practice partners by allowing us to quickly and easily make informed decisions.
Our Process
In order to get top-tier results, strategic planning is critical.
We apply developed strategy to our practice partners’ marketing approach to decrease the time it takes to reach optimal results.
Take
Inventory
Review critical aspects of your practice to reveal opportunities and challenges.
Strategic
Planning
Develop a strategic plan for your practice’s marketing to reach your growth goals.
Fix Funnel
Leaks
Correct all leaks within your website and/or your sales process to ensure you are converting traffic to opportunities at the highest rate possible.
Sales Pipeline Optimization
Ensure that your sales pipelines are set up properly and clear out all old opportunities using campaigns.
Add More Traffic & Lead Volume
Add qualified website traffic through Organic (SEO) and Paid Advertising to generate new patient leads to your Sales Pipeline.
Rinse and
Repeat
Rinse and repeat. Analyze data to determine where to grow your practice depending on what your results are showing!
How ADvance Media’s Patient Marketing Journey Works
A patient will interact with your brand 7 times prior to making a decision. With that knowledge in place, we advise our clients to use both Google Adwords, as well as paid social media campaigns to introduce refractive surgery for those higher up the funnel.
For social media advertising campaigns, we tend to collect between 8 and 15 points of data in order to better qualify the leads. We also recommend using our pre-tested video creative, as we’ve been able to refine our messaging and delivery.
Once a lead comes
in, our automated campaigns come into place by prompting the lead to respond in order to get a consultation set up. ADvance Leads also has the capability to do a “Call Connect.” Speed to lead is the name of the game!
After your patient coordinator is able to speak to a prospect, his/her status is recorded into ADvance Leads and moved into the correct pipeline stage. From there, automation messaging takes over again, until they are ready to schedule a consultation.
A patient will interact with your brand 7 times prior to making a decision. With that knowledge in place, we advise our clients to use both Google Adwords, as well as paid social media campaigns to introduce refractive surgery for those higher up the funnel.
For social media advertising campaigns, we tend to collect between 8 and 15 points of data in order to better qualify the leads. We also recommend using our pre-tested video creative, as we’ve been able to refine our messaging and delivery.
Once a lead comes
in, our automated campaigns come into place by prompting the lead to respond in order to get a consultation set up. ADvance Leads also has the capability to do a “Call Connect.” Speed to lead is the name of the game!
After your patient coordinator is able to speak to a prospect, his/her status is recorded into ADvance Leads and moved into the correct pipeline stage. From there, automation messaging takes over again, until they are ready to schedule a consultation.
How ADvance Media’s Patient Marketing Journey Works
A patient will interact with your brand 7 times prior to making a decision. With that knowledge in place, we advise our clients to use both Google Adwords, as well as paid social media campaigns to introduce refractive surgery for those higher up the funnel.
For social media advertising campaigns, we tend to collect between 8 and 15 points of data in order to better qualify the leads. We also recommend using our pre-tested video creative, as we’ve been able to refine our messaging and delivery.
