Social Media Marketing

Social media marketing refers to the use of social networks to promote products, services, or brands.

Like email and text message marketing, social media marketing is an internal marketing tactic. Instead of reaching subscribers who have opted-in, you’re reaching people who have actively “liked” your business or are following you on social media.

An effective social media marketing strategy should focus on three main things:

Investing on the right social networks

Growing your number of followers on these social networks

Consistently posting quality content that engages your followers

Benefits of Social Media Marketing

Be seen. More people are searching for businesses on social media.

According to a recent study, 82% of Americans prefer to search on social media compared to a search engine. This percentage will vary based on demographics, but as Millenials and Gen Z get older you’ll see more and more of your target audience heavily, or even exclusively, on social media.

Here are some additional benefits to being active on social media:

  • Free or very low cost
  • Helps keep you top of mind with your prospects and patients
  • Educates your audience and highlights your expertise
  • Showcases the doctor and staff’s personality
  • Promotes limited-time specials
  • Generates RSVPs for upcoming events 
  • Re-engages leads that were not ready to book
  • Drives more traffic to your website

Different Types of Social Media Marketing Campaigns

Diversify. Different messages will resonate with different segments of your audience.

Just like with email marketing, you’ll want to utilize a variety of different posts. Unlike email marketing, however, you can’t segment your messaging to different people who follow your page. One inexpensive way around this is to boost certain social posts to a specific audience.

Here are just a few of the different types of posts you should be leveraging:

  • Specials and promos
  • Educational
  • Promote events
  • Showcase awards, expertise, or social proof
  • Highlight personality of doctor and staff

Different Types of Social Networks to Consider

Consistency. Find the right social network and work at it.

These are just a handful of the social networks you could be investing time into. Keep in mind that you’ll generate far greater results by being very active and investing heavily in one social network rather than being mediocre in many.

One key to success is simply being consistent. Post regularly and monitor what is getting the most engagement.

Start by simply surveying patients in your office. See which social networks they are most active on. Consider:

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • LinkedIn
  • X

What Makes ADvance Media’s Social Media Marketing Different?

Strategy. Understand your goals, track progress, and make adjustments.
There are several keys to success with email marketing and text message marketing that we focus on to drive results:


Focus on the optimal social networks to generate engagement, interest, and trust in your brand. Then create monthly or bi-monthly plans that incorporate your other internal marketing efforts, such as email marketing and text message marketing.


Communicate with your followers regularly and with quality messaging (not just promos).

Grow your followers

There needs to be a plan to help nudge every new lead or prospect who has expressed any interest to follow your practice on your social networks.

Quality design

You want your brand to be well-reflected in all your messaging, with an emphasis on quality, relevant images and videos along with compelling content.

Calls to action

Be very clear with your list what the next steps are after engaging with your posts. Keep in mind that not every message you send requires a call to action. In many cases, you are simply engaging and providing value with no ask for a click or anything.


Be aware of how many followers you have and the engagement your pages are getting. This can be measured using both on-page analytics from your social networks as well as using Google Analytics to track traffic and leads.

Take the Next Step

We’d love the opportunity to connect with your practice to understand your vision and goals. To learn more about our Email and Text Message Marketing services please click the button below to leave us a message.