Email & Text
Email marketing is not dead! It’s an older, proven tactic for reaching your target audience but one that should be looked at as a single tool in the “internal marketing toolbox.” Leveraging email and text message marketing in tandem ensures your message stays consistent and you reach more of your target market.
Benefits of Email Marketing & Text Message Marketing
According to a study by Mail Chimp, the Beauty & Personal Care industry saw a 16.55% email open rate over the past few years.
SMS/MMS messages have open rates closer to 100%. Despite the discrepancy in open rates, both tactics matter and work best when done in tandem.
You Own Your List
The great thing about email and text message marketing is that you are reaching a “warm” audience of people who know you and you own the list.
So the margins are very high since there’s very little cost to get in front of this audience. Social media marketing is another internal marketing tactic that can compliment email and text message marketing, but you don’t own your list of followers, the social platforms do!
Different Types of Email and Text Message Marketing Campaigns
What Makes ADvance Media’s Email and Text Message Marketing Different?
There are several keys to success with email marketing and text message marketing that we focus on to drive results:
Rather than just sending out emails, think about monthly or even bi-montly campaigns. These don’t need to be focused on sales or promos. The key is focusing on the message and objective for your campaign and then the tactics or mediums (email, SMS, MMS, social media, etc) vs. just “doing email marketing.” This is a mistake many practices make and it’s easily correctable.
Communicate with your list regularly and with quality messaging (not just promos) and we will reduce the opt-outs.
We want your brand to be well-reflected in all your campaigns, with an emphasis on quality, relevant images and videos along with compelling content.
Grow your list
Every new lead or prospect who has expressed any interest needs to be added to your list regularly.
Calls to action
We will send very clear next steps for anyone who engages with email or text messages.
Don’t just send the same message to your entire list! Create unique messaging and campaigns for prospects vs. patients vs. VIPs. If we understand where each subscriber is in the awareness funnel we can tailor specific messages to them that’ll resonate more and drive more action.
We will know the open rates and click rates for all emails so we can set benchmarks and compare different campaigns to see which are resonating more.
The great thing about email and text message marketing is that you own the list so the margins are very high since there’s very little cost to get in front of this audience. Social media is another internal marketing tool that can compliment email and text message marketing, but you don’t own your list of followers, the social platforms do!
Take the Next Step
We’d love the opportunity to connect with your practice to understand your vision and goals. To learn more about our Email and Text Message Marketing services please click the button below to leave us a message.