Our first big project of the year has wrapped up; a full website re-design for Katherine Nitta, MD. A board-certified plastic surgeon in Newport Beach, CA, Dr. Nitta has been in practice for over a decade.
Dr. Nitta came to TRBO in need of a complete overhaul of her website, as well as digital marketing help. Our ultimate goal is to build up her practice visibility, drive more traffic, and generate more leads, however the first step is establishing a beautiful, highly functional website. We started from scratch with a design concept, focusing on a combination of both aesthetically pleasing and functional features.
Here are some of the features of the new WordPress website:
- customize the design from scratch
- fully “responsive” layout with “sticky” mobile calls to action
- parallax page components
- improved navigation for seamlessly accessing individual procedure pages
- Turbo photo gallery
- social media integration
- full search engine optimization
- blog integration
- web forms for improved lead generation
You can see the difference in the before and afters below. The old website had low-quality images, an outdated gallery, limited mobile effectiveness, no calls to action, and no search engine optimization. The lack of SEO played a role in Dr. Nitta’s lack of visibility, but the bigger culprit was her entire website configuration. As you can see by the animated gif below, on her old site if you navigated to any inner page you completely left the site and went onto a sub-domain of the hosting company. Needless to say, our new WordPress website is all part of the same domain.
You can see several before & after comparisons below that highlight the improvement of the website design:
The screenshots really don’t do the new website any justice though. I recommend you compare the old site layout, with movement…
…to the new website layout, with movement…
If you’d like see a breakdown of all our most recent projects click here, or you can check out our portfolio of website work here. If you’d like to learn more about WordPress conversions, or re-designing your existing website, then send TRBO a note here. You can also reach us directly at 877-673-7096 x2.