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What exactly is Web Hosting?

Your website is made of many different pages, also known as files. Once your website is built, you need a place to “store” or “host” the files. When a visitor types in your website address they are sending a request to your host to view those files.

Most practices choose a third party company to act as their website host, as opposed to buying and maintaining a server themselves. Third party hosts vary greatly in cost and quality.  It is highly recommended to choose a host that specializes in the type of software used to build your website, such as WordPress.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser.  SSL encrypted websites use the prefix HTTPS, the secure protocol for the web. This safeguards your visitors by creating encrypted connections between them and your site, protecting visitors’ privacy – and the data they share with you – over the internet.

How does this help my practice?

Maximum Uptime and Backups – Relying on a high-quality host helps to prevent your website from crashing and going offline. This happens far more often than you may realize, and when it does happen it can cost your company a lot of money in lost sales. The term for your website being online is called “Uptime” and the goal is to keep your website online for as close to 100% of the time as possible. In the event of a server failure, automatic backups allow our technicians to move your website to a new server and get it back online with minimal data loss and downtime.  Bottom line – marketing is expensive, and investing in quality hosting will help you to keep your results coming in without interruption.

HIPAA Compliance – if you collect any type of patient information on your website, it is recommended that you use an encrypted connection like SSL to protect that data.

SEO – Search Engines like Google, Yahoo, and Bing use ‘https’ as a ranking factor when evaluating websites.  Their goal is to provide high-quality, safe content to their users, and SSL helps to ensure that.

What kind of results can I expect?

Faster load time, secure communication, and a better user experience for your current patients and prospective patients. Also, as noted above, SSL can positively influence your website’s SEO.

What input is required from my practice?

None!  This protocol is put in place automatically when TRBO hosts your website, so you can rest assured that your website is online and safe.

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