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A First Look at Google Analytics 4
Google Analytics

A First Look at Google Analytics 4

Byadvancedev March 5, 2021October 17, 2023

Google Analytics 4 is here! GA4, as it’s being called, officially launched in October 2020 and it has caused some…

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Understanding Traffic Fluctuations in Google Analytics: How to Explain Big Shifts
Google Analytics

Understanding Traffic Fluctuations in Google Analytics: How to Explain Big Shifts

Byadvancedev February 3, 2021October 17, 2023

Google Analytics is full of great information. However, as I’ve pointed out in previous articles, some of the data can…

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Top 12 Softwares and Tools Every Aesthetic Practice Should Be Using
Sales | Technology

Top 12 Softwares and Tools Every Aesthetic Practice Should Be Using

Byadvancedev November 2, 2020October 18, 2023

**Original article published Dec 2019. Updated and re-published November 2020 As a marketing agency, we use a ton of technology…

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Direct Traffic in Google Analytics: What Exactly is It?
Google Analytics

Direct Traffic in Google Analytics: What Exactly is It?

Byadvancedev October 15, 2020October 18, 2023

*This blog was originally published in May of 2019 but was updated in October 2020 with additional info, in the…

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Ranking the Most Important Google Analytics Metrics
Google Analytics

Ranking the Most Important Google Analytics Metrics

Byadvancedev August 9, 2020October 17, 2023

Tracking your website and marketing efforts is critical. If you do not have your tracking dialed in and you’re considering…

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How to Properly Configure and Optimize Your Website Tracking
Call Tracking | Google Analytics

How to Properly Configure and Optimize Your Website Tracking

Byadvancedev July 9, 2020October 17, 2023

“If you can’t measure it, you can’t improve it.” Those are the famous words from Peter Drucker, one of the…

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4 Misleading Google Analytics Stats to Watch Out For
Google Analytics

4 Misleading Google Analytics Stats to Watch Out For

Byadvancedev January 14, 2020October 17, 2023

Google Analytics is a vital tool for evaluating your website’s performance and tracking KPIs (key performance indicators). Like almost any…

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How to Increase Direct Traffic to Your Website
Google Analytics

How to Increase Direct Traffic to Your Website

Byadvancedev March 10, 2018October 17, 2023

If you stay on top of your aesthetic practice’s website traffic in Google Analytics, you probably have focused on your…

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How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?
Google Analytics | Local SEO | SEO

How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

Byadvancedev November 25, 2017October 18, 2023

If you’re like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities.  One challenge…

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How to Interpret Google Analytics Data to Improve Engagement and Conversions
Blogging | Google Analytics

How to Interpret Google Analytics Data to Improve Engagement and Conversions

Byadvancedev November 9, 2017October 17, 2023

Google Analytics is an absolutely vital tool in tracking your website’s progress each month. You can use the software to…

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How We Are Different

While our tactics are relatively consistent with other industry leaders, our strategies set us apart from other agencies. These strategies are fueled by our experience, expertise, data, and technology.

The ADvance Media team understands elective medicine. We’ve worked with hundreds or cash-pay practices, including refractive surgeons, plastic surgeons, and cosmetic dermatologists. We have well over a decade of experience working with these types of practices which has led to in-depth knowledge of the ever-evolving industry landscape, the technology, and the psychology of prospective patients.

We have run thousands of different advertising experiments to better understand which ad headlines, creatives, offers, and landing pages work best for each type of prospective patient based on where they are in the research phase or marketing funnel, and what treatment(s) they are a candidate for.

This knowledge and expertise help us quickly generate results since there is no industry learning curve.

In addition to our years of marketing and advertising for elective practices, ADvance also partnered with Allergan, Zeiss SMILE, Cutera, Sciton, and Alma Lasers. Our track record for generating practice growth has helped us work with some of the biggest technology and medical device corporations in the industry.

Our HIPAA-compliant marketing and sales CRM software, ADvance Leads, helps practices clearly identify and track opportunities and gaps within their marketing and sales funnels. With automation, we can ensure more of these opportunities are converted into sales.

Additionally, the reporting within the software provides total transparency so you can clearly see how much you are investing, how much revenue you are generating, and what your ROI is.

Growth is our primary objective, and in order to track growth we need detailed, transparent reporting. The tracking, data, and technology we use allows us to clearly see the ROI generated from every campaign in our reports.

Additionally, our reporting provides insight into more than just your practice’s ROI. We can spot roadblocks in your sales funnel and work together to make advertising or operational adjustments to ensure more quality leads are converted to consultations and more consultations are being converted to patients.

We are dedicated to providing best-in-class customer service. You will have a dedicated account manager that will help on-board you, provide you with a weekly summary of what is going on, and keep you aware of anything that we need from you. We respond quickly to our client’s requests and we are proactive about deliverables, new ideas, opportunities, and gaps.

Read what our Practice Partners have to say…

Visionmax Eye Centre

I’ve have been working with ADvance Media for two years now. As a private refractive surgery center, it was important to us to work with a professional company who has insight in the refractive business. We were not disappointed by ADvance Media. Our business has grown since we’ve got them on board.

The Lanfranchi Center

Finding an agency that specializes in marketing and advertising for Plastic Surgeons, and that actually performs, is a real challenge. I’ve been with ADvance Media since 2018, and in the years since, my practice has experienced significant growth. We are now consistently booked at least 3 months out, and thanks to ADvance Media I have performed over 500 procedures in the past 12 months.

NorCal Plastic Surgery

Prior to working with ADvance Media, our practice struggled to get on the map with our SEO. We have a plastic surgery practice in a highly competitive market. Despite all the usual efforts, we were not seeing the advancement we needed. Since working with Tom and his team, our monthly lead generation has grown by over 5x, we are seeing more and more organic leads and their software provides easily trackable results.

Read More Testimonials
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  • Portfolio
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  • About Us
  • Industries We Serve
    • Refractive Surgeons
    • Plastic Surgeons
    • Cosmetic Dermatologists
  • Services
    • Website Development
    • SEO
    • Advertising
    • Our Technology
    • Email and Text Message Marketing
    • Social Media Marketing
    • Branding & Design
    • Video and Photoshoot
  • Portfolio
  • Reviews
  • Contact Us