How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

ADvance Media

If you’re like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities. One challenge we’ve run into lately is how to uniquely track traffic from your Google maps (now known as Google My Business) listing. More specifically, can I differentiate Google My Business clicks to my website from other Google organic clicks?

Currently, if your map listing shows up in search results – either on its own or as part of a “3 pack” – users have the ability to click the “website” button to take them to your website. In most cases, this traffic is tracked the same as any organic traffic. In other words, you cannot distinguish it.

The good news is that there are two simple steps to start uniquely tracking Google My Business traffic to your website…

1) Utilize a UTM (Unique Tracking Module). This is simply a tool that creates unique urls by adding custom parameters at the end. You can use this tool from Tap Clicks or this tool from Google. They both work just fine.

Now, add “googlemybusiness” as the Campaign Source, “Organic” as the Campaign Medium, and “Google My Business” and the Campaign Name. Then you’ll see the unique url that’s automatically created at the bottom. Copy that.

2) Paste that newly created url into your Google My Business website text field. No one will see the actual url since they are clicking a button, and they’ll be driven to your home page.

Once you’ve got this all set up you simply need to login to your Google Analytics account and navigate to ACQUISITION > All Traffic > Channels and you’ll then be able to see all your traffic from your Google Maps listing. It’s that simple!

Click here to check out more Google Analytics articles. If you’d like to learn more about our marketing services just shoot us a note here or call 877-673-7096 x2.

Share this post

How We Are Different

While our tactics are relatively consistent with other industry leaders, our strategies set us apart from other agencies. These strategies are fueled by our experience, expertise, data, and technology.

The ADvance Media team understands elective medicine. We’ve worked with hundreds or cash-pay practices, including refractive surgeons, plastic surgeons, and cosmetic dermatologists. We have well over a decade of experience working with these types of practices which has led to in-depth knowledge of the ever-evolving industry landscape, the technology, and the psychology of prospective patients.

We have run thousands of different advertising experiments to better understand which ad headlines, creatives, offers, and landing pages work best for each type of prospective patient based on where they are in the research phase or marketing funnel, and what treatment(s) they are a candidate for.

This knowledge and expertise help us quickly generate results since there is no industry learning curve.

In addition to our years of marketing and advertising for elective practices, ADvance also partnered with Allergan, Zeiss SMILE, Cutera, Sciton, and Alma Lasers. Our track record for generating practice growth has helped us work with some of the biggest technology and medical device corporations in the industry.

Our HIPAA-compliant marketing and sales CRM software, ADvance Leads, helps practices clearly identify and track opportunities and gaps within their marketing and sales funnels. With automation, we can ensure more of these opportunities are converted into sales.

Additionally, the reporting within the software provides total transparency so you can clearly see how much you are investing, how much revenue you are generating, and what your ROI is.

Growth is our primary objective, and in order to track growth we need detailed, transparent reporting. The tracking, data, and technology we use allows us to clearly see the ROI generated from every campaign in our reports.

Additionally, our reporting provides insight into more than just your practice’s ROI. We can spot roadblocks in your sales funnel and work together to make advertising or operational adjustments to ensure more quality leads are converted to consultations and more consultations are being converted to patients.

We are dedicated to providing best-in-class customer service. You will have a dedicated account manager that will help on-board you, provide you with a weekly summary of what is going on, and keep you aware of anything that we need from you. We respond quickly to our client’s requests and we are proactive about deliverables, new ideas, opportunities, and gaps.

How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?

How We Are Different

Practice Partners Reviews

Practice Partners
Reviews

Book Your Growth Architecture Audit Meeting