This is part IV or a five part series about Google Analytics. In this article I’ll go into more detail about the ‘Content’ section of Google Analytics. This section contains some repeat information, such as page views, unique views and bounce rates. Since we’ve already discussed these items and I won’t spend too much time on them (see Understanding Google Analytics Part III: Visitors to read up on these terms).
The main thing the Content section outlines is, intuitively, the content on the website. More specifically, which pages people are going to, the top entry pages, and the top exit pages. The top Entry Pages (or “Landing Pages”) will give you some insight into how people are finding the website. For instance, if the top landing page in a given month is your webinar registration page then you can assume that some of the marketing that you’re doing (email, direct mail, etc) is working, especially if this page normally doesn’t have as many views.
Top Exit Pages is also important. If your visitors are leaving at the ‘thank you’ page then you can assume you’re getting a lot of conversions. If your visitors are leaving at the home page, then your website may have a high bounce rate. The majority of the data provided in the Content section is information that is most valuable when combined with other data, such as ‘Top Exit Pages’ and ‘Bounce Rates.’ It is important to familiarize yourself with the section and understand all the key terms.
The main thing to take away from this article is to be aware of where people are going on your website, which pages they’re viewing, and where they’re leaving. If you have any questions about the Content section of Google Analytics or would like to learn more about how Google Analytics can help improve your website, and practice, then contact TRBO ADvance today, or call 877-673-7096 x2.