Trends

Operations | Trends | UX

How to Keep Your Website ADA and WCAG Compliant (And Why That Matters)
ByADvance Media January 17, 2021January 14, 2025

If you run an aesthetic practice you know all about insurance and minimizing liability. It’s essential for any business, especially…

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September Aesthetic Search Demand Update
ByADvance Media September 4, 2020January 14, 2025

Back in late July, we discussed how Coronavirus cases were leveling off after a “second wave” appeared to hit a…

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News | Trends

Late Summer Aesthetic Search Demand Update
ByADvance Media July 29, 2020January 14, 2025

Back on July 1st, we discussed how the June surge in Coronavirus cases was affecting demand. At that point in…

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Aesthetic Search Demand Trends After Covid-19 Resurgence
ByADvance Media July 1, 2020January 14, 2025

Over the past two weeks, we’ve seen a huge surge in Coronavirus cases in the U.S. This has forced some…

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News | Trends

Summer Forecast for Aesthetic Consumer Demand
ByADvance Media May 28, 2020January 14, 2025

This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand,…

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Aesthetic Consumer Demand Update Part II: Psychology
ByADvance Media May 13, 2020January 14, 2025

As our last article pointed out, there is raw data that suggests consumer demand for aesthetics is increasing. With record…

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Aesthetic Consumer Demand Update Part I: Data Trends
ByADvance Media May 8, 2020January 14, 2025

Good news, there are strong indications that Google search demand for aesthetics is increasing! Keep in mind that just three…

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Latest Update on Consumer Demand for Aesthetics During Coronavirus
ByADvance Media April 16, 2020January 14, 2025

Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It’s…

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Google Ads | Google Analytics | News | Trends

Demand for Aesthetics During the Coronavirus Spells Future Opportunity
ByADvance Media March 27, 2020January 14, 2025

The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that…

Read More Demand for Aesthetics During the Coronavirus Spells Future Opportunity

How We Are Different

While our tactics are relatively consistent with other industry leaders, our strategies set us apart from other agencies. These strategies are fueled by our experience, expertise, data, and technology.

The ADvance Media team understands elective medicine. We’ve worked with hundreds or cash-pay practices, including refractive surgeons, plastic surgeons, and cosmetic dermatologists. We have well over a decade of experience working with these types of practices which has led to in-depth knowledge of the ever-evolving industry landscape, the technology, and the psychology of prospective patients.

We have run thousands of different advertising experiments to better understand which ad headlines, creatives, offers, and landing pages work best for each type of prospective patient based on where they are in the research phase or marketing funnel, and what treatment(s) they are a candidate for.

This knowledge and expertise help us quickly generate results since there is no industry learning curve.

In addition to our years of marketing and advertising for elective practices, ADvance also partnered with Allergan, Zeiss SMILE, Cutera, Sciton, and Alma Lasers. Our track record for generating practice growth has helped us work with some of the biggest technology and medical device corporations in the industry.

Our HIPAA-compliant marketing and sales CRM software, ADvance Leads, helps practices clearly identify and track opportunities and gaps within their marketing and sales funnels. With automation, we can ensure more of these opportunities are converted into sales.

Additionally, the reporting within the software provides total transparency so you can clearly see how much you are investing, how much revenue you are generating, and what your ROI is.

Growth is our primary objective, and in order to track growth we need detailed, transparent reporting. The tracking, data, and technology we use allows us to clearly see the ROI generated from every campaign in our reports.

Additionally, our reporting provides insight into more than just your practice’s ROI. We can spot roadblocks in your sales funnel and work together to make advertising or operational adjustments to ensure more quality leads are converted to consultations and more consultations are being converted to patients.

We are dedicated to providing best-in-class customer service. You will have a dedicated account manager that will help on-board you, provide you with a weekly summary of what is going on, and keep you aware of anything that we need from you. We respond quickly to our client’s requests and we are proactive about deliverables, new ideas, opportunities, and gaps.

Trends

How to Keep Your Website ADA and WCAG Compliant (And Why That Matters)

September Aesthetic Search Demand Update

Late Summer Aesthetic Search Demand Update

Aesthetic Search Demand Trends After Covid-19 Resurgence

Summer Forecast for Aesthetic Consumer Demand

Aesthetic Consumer Demand Update Part II: Psychology

Aesthetic Consumer Demand Update Part I: Data Trends

Latest Update on Consumer Demand for Aesthetics During Coronavirus

Demand for Aesthetics During the Coronavirus Spells Future Opportunity

How We Are Different

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