On the Blog

- AI
Can AI Replace My Marketing Agency?

By Tom Sullivan • June 1, 2026

It is a fair question, and one that more plastic surgeons, orthodontists, LASIK surgeons, medical spas, and longevity clinics are…

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- AI
How to Best Incorporate AI Agents Into Your Elective or Aesthetic Practice

By Tom Sullivan • June 1, 2026

It is hard to ignore the noise right now. AI is everywhere. Every platform, every tool, every agency pitch seems…

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- AEO
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- GEO
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- SEO
Your 2026 Checklist For Optimal SEO (Search Everywhere Optimization)

By Tom Sullivan • May 27, 2026

There was a time when SEO had a very clear definition. You picked your keywords. You optimized your pages. You…

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- AI
Beware: the AI Charlatans Are Here!

By Tom Sullivan • May 27, 2026

Every few years, something new shows up in marketing that promises to change everything. We have seen it with SEO….

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How We Are Different

While our tactics are relatively consistent with other industry leaders, our strategies set us apart from other agencies. These strategies are fueled by our experience, expertise, data, and technology.

The ADvance Media team understands elective medicine. We’ve worked with hundreds or cash-pay practices, including refractive surgeons, plastic surgeons, and cosmetic dermatologists. We have well over a decade of experience working with these types of practices which has led to in-depth knowledge of the ever-evolving industry landscape, the technology, and the psychology of prospective patients.

We have run thousands of different advertising experiments to better understand which ad headlines, creatives, offers, and landing pages work best for each type of prospective patient based on where they are in the research phase or marketing funnel, and what treatment(s) they are a candidate for.

This knowledge and expertise help us quickly generate results since there is no industry learning curve.

In addition to our years of marketing and advertising for elective practices, ADvance also partnered with Allergan, Zeiss SMILE, Cutera, Sciton, and Alma Lasers. Our track record for generating practice growth has helped us work with some of the biggest technology and medical device corporations in the industry.

Our HIPAA-compliant marketing and sales CRM software, ADvance Leads, helps practices clearly identify and track opportunities and gaps within their marketing and sales funnels. With automation, we can ensure more of these opportunities are converted into sales.

Additionally, the reporting within the software provides total transparency so you can clearly see how much you are investing, how much revenue you are generating, and what your ROI is.

Growth is our primary objective, and in order to track growth we need detailed, transparent reporting. The tracking, data, and technology we use allows us to clearly see the ROI generated from every campaign in our reports.

Additionally, our reporting provides insight into more than just your practice’s ROI. We can spot roadblocks in your sales funnel and work together to make advertising or operational adjustments to ensure more quality leads are converted to consultations and more consultations are being converted to patients.

We are dedicated to providing best-in-class customer service. You will have a dedicated account manager that will help on-board you, provide you with a weekly summary of what is going on, and keep you aware of anything that we need from you. We respond quickly to our client’s requests and we are proactive about deliverables, new ideas, opportunities, and gaps.

On the Blog

Can AI Replace My Marketing Agency?

How to Best Incorporate AI Agents Into Your Elective or Aesthetic Practice

Your 2026 Checklist For Optimal SEO (Search Everywhere Optimization)

Beware: the AI Charlatans Are Here!

How We Are Different

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